Curly Wurly PMPs its Squirlies

Cadbury Curly Wurly Squirlies is rolling out £1 PMP sharing bags to help retailers capture shoppers’ attention in store. Having generated £6.6m in sales...

Mud House’s taste of adventure

Accolade Wines has launched an exciting new marketing campaign for its best-selling New Zealand wine brand, Mud House. ‘Whatever your adventure, come home to...

Kinder goes to the movies

Ferrero is rolling out its first combined movie licence across its Kinder Surprise and Kinder Chocolate products with limited edition ‘Secret Life of Pets...

What’s the story, morning mealtimes? Breakfast remains a major money spinner

Breakfast, whether at home or on the move, remains a favourite item on the menu for nearly everyone in the UK, eaten by 95%...

Jon Turonnet Foodservice Sales Manager at Brioche Pasquier

Jon Turonnet is Foodservice Sales Manager at Brioche Pasquier, who specialise in premium frozen patisserie, baked to traditional recipes. Brioche Pasquier have given two...

Britvic Making the most of the soft drinks opportunity with Britvic’s head of wholesale

Britvic is one of the nation’s largest suppliers of branded soft drinks, keeping wholesalers stocked up with popular brands such as Robinsons, Fruit Shoot,...

Claire Cooper McCoy’s Marketing Manager

Claire Cooper is McCoy’s Marketing Manager at KP Snacks. Backed by a £4m campaign, McCoy’s Muchos is KP Snacks’ biggest ever launch, tapping Mexican...

Cleaning up Cashing in on our need for cost effective, convenient cleaning and clothes...

In the days when the weekly ‘big shop’ was the norm for families with children at home, convenience stores’ focus for household and laundry...

Parfett’s Cash & carries are still what we’re about, says Parfett’s retail chief

Parfett’s has promoted Guy Swindell, former Head of Customer Development & Marketing, to Retail Director, a role where he now works closely with the...

Confex – the future is bright, the future is digital

The future of delivered wholesaling is digital, says Confex’s Business Development Director Tom Gittins. “We are putting all our time and effort into digital,...

Read the latest issue

MAY DIGITAL EDITION – A marked reduction in anxiety

There was relief all round when the European Council extended our EU departure to 31 October, postponing the threat of a catastrophic no-deal Brexit....

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