New look Rum

Pernod Ricard is relaunching Lamb’s Spiced Rum in energetic new packaging, with cross-gender appeal and a darker liquid, to drive higher awareness among younger...

Wagon Wheel singles launched

Burton’s Biscuit Company is set to broaden the appeal of Wagon Wheels with the introduction of individually-wrapped Wagon Wheels single packs, a new, on-the-go...

Walkers’ new core flavours

Walkers is expanding its core crisp range with two delicious new flavours, BBQ Pulled Pork and Spicy Sriracha, which are top of the list...

Quorn Fishless range

Launching in March, Quorn is adding more British classics to its fishless range alongside Quorn Vegan Fishless Fingers, with two new vegan frozen fishless...

VK revamps

The fastest growing traditional RTD in the off-trade, VK is taking its bestselling mixed pack to the next level by revamping the design. The...

Alpen Create

Alpen, the nation’s number one muesli is extending its range with the launch of Alpen Create. The new product from the £60m brand encourages...

Brekkie on the move

Nestlé Cereals’ new Box Bowls range is a six pack of Nestlé Cereals favourites eaten straight from the box. Box Bowls offer six single-portion...

NOMADIC’s new Lovely Live Yogurt range

Small batch yogurt maker NOMADIC has launched a trio of layered yogurts. The brand has paired its Lovely Live Yogurt with a layer of...

Kettle’s ‘Real Food Experience’

KETTLE is launching an on pack promotion this spring, giving away exciting experiences in partnership with Virgin Experience Days. The ‘Real Food Experience’ promotion,...

Aunt Bessie’s Bases

Following Aunt Bessie’s recently launched Bring out the Bessie in You campaign, showing how easy it is to enjoy a roast any time of...

Read the latest issue

MAY DIGITAL EDITION – A marked reduction in anxiety

There was relief all round when the European Council extended our EU departure to 31 October, postponing the threat of a catastrophic no-deal Brexit....

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