Leading RTD, VK, announces new Watermelon Flavour after massive demand

The fastest growing traditional RTD in the UK’s off-trade, VK, today unveils its new VK flavour set to join the likes of Blue, Tropical...

Weetabix On The Go Kids Teams Up With Activate Camps For Summer Giveaway

Summer distribution aims to raise awareness of new product Weetabix On The Go Kids has joined forces with Activate Camps, the leading provider...

Rustlers taps into National Burger Day conversation

Rustlers, the UK’s No.1 micro-snacking brand*1, is going all out to celebrate this year’s National Burger Day (August 23rd). In its biggest ever National Burger...

General Mills announces significant growth across its Snacking division

Fibre One launches global-first with Cake Bars and Nature Valley extends Nut Butter platform General Mills is launching new lines across both its Fibre One...

Maltsmiths launches ‘When You Love What You Do’ TV ad

Maltsmiths has launched its first TV campaign following its Out-of-home and social campaign earlier this year The new TV commercial introduces viewers to...

‘Dilly Dilly!’: Bud Light announces new sponsorship of the England Men’s Football Team

Bud Light announces sponsorship of England’s Senior Men’s Football Team Sponsorship to include increased presence at Wembley Stadium connected by EE Bud Light...

KITKAT taps into consumer trend for Salted Caramel with new launch

Nestlé Confectionery’s flagship brand KITKAT has announced the latest product to join its popular KITKAT Chunky range, the new KITKAT Chunky Salted Caramel Fudge...

Morocco Gold: Single estate extra virgin olive oil launches in high-end London stores

Morocco Gold, the award winning single estate, extra virgin olive oil, from olives grown and pressed in the foothills of the Atlas Mountains;  has...

pladis’ festive range guarantees to make Christmas 2018 especially memorable

pladis, the global snacking company behind some of the UK’s most-loved snacks, today unveils its 2018 Christmas campaign, Merry Biscuits Everyone,  with the launch...

Ferrero strengthens range with Tic Tac Intense Mint

Ferrero is introducing a new flavour to Tic Tac’s core range, Intense Mint, which will replace Mint Rush and more clearly differentiates the...

Read the latest issue

MAY / JUNE DIGITAL EDITION – Time for action Brakes...

Welcome to the May-June 2018 issue of Wholesale Manager. After the heartbreaking headlines about plastic in the sea it’s good to see the wholesale...

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