Baxters announces ‘soup’erb on-pack fundraiser for Macmillan

Baxters Food Group will be donating a proportion of sales from its Favourites soups to charity partner Macmillan Cancer Support, to mark the food...

HEINEKEN Brands Help Drive Sales This Freshers Week

September signals the return of Freshers Week, the start of the term year for university students and provides local retailers with a base of...

On your bike! Vimto raises £110K in record-breaking charity cycle

The iconic soft drinks brand has completed its biggest charity challenge yet in celebration of its 110th anniversary 110 participants cycled a 110km...

Tyrrells is offering its biggest ever on pack promotion in partnership with RFU

Tyrrells hand-cooked English potato crisps, in partnership with the RFU, has announced its biggest ever on pack promotion Shoppers are in with the...

Corazón Tequila Launching in the UK

Premium Single Estate Tequilas being introduced by Hi-Spirits With premium tequila in strong growth in the UK, Corazón Tequila is being launched by distributor Hi-Spirits....

Stella Artois reveals eye-catching new packaging design

The new look adds character with features including a redrawn logo Refreshed packaging champions the brand’s heritage, with a modern twist New design...

Quorn accelerates NPD and unveils new ready meals TV commercial

Quorn®, the fastest-growing food brand in the UK’s top 50*1, is set to accelerate shopper demand with one of its biggest ever new product...

Président – bringing the French good life to the UK

Président® has introduced new creative to promote its cheese and butter brands. The new campaign will remind consumers that it’s Time for the good...

Michelob ULTRA set for UK launch

–        AB InBev brings fastest growing beer brand in the US to the UK market  –        79 calorie premium lager brings opportunity for retailers to...

Low Alcohol Cider Launches in Tesco – Somerset cider makers Sheppy’s go nationwide

They are leading the way in the craft cider category – and are on top of the latest low alcohol trends. Sheppy’s latest launch, Low...

Read the latest issue

SEPTEMBER DIGITAL EDITION – A ‘Wholesale’ New World

Welcome to the September issue of Wholesale Manager, our first in the new A4 format under our new publisher Glen Izzard. We’d like to...

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