Add excitement to the energy category with new Rockstar Twister

Barr Soft Drinks is driving innovation in the energy drinks category with the launch of Rockstar Twister; a new range from the UK’s largest...

TGI Fridays™ brand launches ready-to-drink cocktails

TGI Fridays™ has launched its first range of unique, ready-to-drink cocktails. The cocktail range is brand-new for the TGI Fridays™ brand, offering the innovative and...

Kahlúa ‘Kabs’ drive the Espresso Martini this Christmas

Kahlúa, the delicious coffee liquor, has invested £400,000 to inspire consumers to make Espresso Martinis at home Kahlúa, the must-have ingredient for the Espresso...

Vita Coco Pressed launches in the UK

The latest product from the world’s number one coconut water is now available in Sainsbury’s and Wholefoods Vita Coco, the UK’s number one coconut water...

Leading Convenience Retailers Enjoy Sales Success With Savsé Smoothies Partnership

A host of the country’s leading independent convenience retailers have driven increased sales of smoothies thanks to a partnership with no.1 cold-pressed smoothie brand...

Number one RTD for students[1] VK launch ‘Find the Watermelon’ mixed packs into the...

The fastest growing traditional RTD in the UK’s off-trade, VK, are adding a festive treat for consumers into selected mixed packs this winter. After an...

Low alcohol Hen joins the flock

Old Speckled Hen is adding to its family with the launch of Old Speckled Hen Low Alcohol to reflect changing lifestyle and consumer landscape...

Belvoir’s Festive Offering

Belvoir Fruit Farms is feeling festive and keen to share the mood with a raft of seasonal drinks including the return of the limited-edition...

Try a new tradition this Christmas with Pepsi MAX®

Pepsi MAX® will be back on TV screens this month, ahead of the festive season, helping to drive trial of its core and flavoured...

Taylors of Harrogate adds six new flavours to its range

Tea and coffee brand, Taylors of Harrogate, has introduced six delicious new flavours to its classic range of speciality teas. Pure Green Tea, Green Tea...

Read the latest issue

NOVEMBER DIGITAL EDITION – A new century begins

Welcome to the November Wholesale Manager. This month sees the celebration of the centenary of the founding of the FWD, Britain’s food and drink...

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