Diet Coke celebrates flavour range with TV star Tanya Reynolds in new campaign

Diet Coke has launched a new marketing campaign in GB to celebrate its flavour range, which includes Diet Coke Twisted Strawberry and Diet...

Vimto goes bigger and better with latest campaign

Following record sales of Vimto in 2018 (it jumped a staggering £10m in brand value in 12 months), Vimto is building on its...

Red Bull Encourages Consumers To Learn From Pro Athletes With New Campaign

The UK’s number one energy drink brand, Red Bull, is encouraging consumers to unleash their inner athlete with its latest campaign, Red Bull Project...

New Purdey’s campaign to lead natural energy growth, with ‘Energy as Nature Intended’

Purdey’s has created a new brand platform – ‘Energy as Nature Intended’ – positioning itself as a more natural energy drink option via an...

Coca-Cola and Costa Coffee Launch Costa Coffee Ready-to-Drink

First major product launch since Coca-Cola acquired Costa Coffee earlier this year Costa Coffee Ready-To-Drink to launch with three variants – Classic Latte,...

Fuze Tea encourages consumers to take a little me-time this summer

Fuze Tea is encouraging people to relax this summer with a new mindfulness campaign Includes a prime-time TV advert, ASMR podcast and extensive...

IRN-BRU on-pack promotion to drive retailer sales this summer

Barr Soft Drinks will drive retailer sales this summer with its biggest ever on-pack promotion for IRN-BRU, the UK’s No.1 flavoured carbonate brand*, giving...

Relentless Energy Drinks unveils partnership with Stormzy

Stormzy has been announced as the face of Relentless Energy Drinks Special edition Relentless Energy Drink cans will be available from the 1st...

Flavoursome new marketing campaign from Lucozade Energy to lift summer sales

Lucozade Energy, the UK’s number one energy brand, is driving awareness of its £54M flavours range this summer with the launch of a dedicated...

Strongbow kicks off largest ever nationwide festival activation

Strongbow today announces details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. The UK’s favourite cider is kicking off...

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MAY DIGITAL EDITION – A marked reduction in anxiety

There was relief all round when the European Council extended our EU departure to 31 October, postponing the threat of a catastrophic no-deal Brexit....

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