VK reveal a bold new visual identity for their best-selling mixed pack

The fastest growing traditional RTD in the UK’s off-trade VK, is taking its best-selling mixed pack to the next level by revamping the design. ...

YAZOO KiDS launches tasty new campaign

This month YAZOO KiDS is launching its new “Goodness they’ll wanna grab” campaign across VOD and digital. To raise awareness of a recently revamped pack...

Jameson launches £2M St. Patrick’s Day campaign

Boost sales with the Jameson, the number one Irish Whiskey, which sells 10 times more than the next best-selling Irish Whiskey, in the week...

Monster Energy Ultra expands with ice cold blue variant

Coca-Cola European Partners (CCEP) is expanding its popular Monster Energy Ultra range with the addition of Monster Energy Ultra Blue – a sparkling, citrus...

Monster Energy set to shake up the cold RTD coffee segment

Monster Energy has unveiled its first range of on-the-go cold coffee drinks in GB Espresso Monster contains real brewed coffee with the much-loved...

Fanta turns purple with new Grape Zero flavour

Fanta Grape Zero will be launching in March Latest addition will be supported by a £5m marketing campaign New flavour follows demand on...

Carlsberg unveils new Danish Pilsner in pursuit of better

Carlsberg UK has unveiled a new, better Carlsberg Danish Pilsner and accompanying ‘betterments’ that will improve the consumer drinking experience and minimise its environmental...

Coca-Cola kicks off Premier League partnership with ‘Be the 12th’ – the ultimate fan...

Promotion marks launch of Coca-Cola Great Britain’s new Premier League partnership New on-pack promotion forms part of broader campaign entitled ‘Where Everyone Plays’ Thousands...

Coca-Cola European Partners expands Diet Coke and Coca-Cola zero sugar flavours

Diet Coke Twisted Strawberry and Coca-Cola zero sugar Raspberry new variants will help retailers tap into growing consumer demand for light cola flavours ...

Say hello to Beefeater Blood Orange – The future is bright with the latest...

Beefeater Blood Orange is bursting onto the gin scene, as the latest bold and refreshing expression from the world’s most awarded gin brand. Inspired...

Read the latest issue

FEBRUARY DIGITAL EDITION – Celebrating excellence in wholesale

One month in and 2019 has started very strongly for the wholesale sector. Especially for JW Filshill, the Glasgow-based delivered wholesaler and cash &...

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