Fentimans and the wholesale market

National wholesalers and general wholesalers are included in the top 3 sectors responsible for 60% of Fentimans growth in 2010. Much of the wholesale...

Introducing new Powerade ION4

Today, Powerade launched an exciting new and improved sports drink formula, Powerade ION4. The still isotonic sports drink, which will be used by Team...

‘Not just a malt drink…’ There is a new face in the malt category

There is a new face in the malt category which will take malt drinks to a new level. Made with the finest ingredients sourced...

Overview:Energy drinks

Segment Overview The Glucose and Stimulant drinks segment continues to drive the overall Soft Drinks market. Sales rose by 18% versus last year, in terms...

No Fear Extreme Energy all set for 2011

No Fear Extreme Energy looks set for another hugely successful year in 2011, after being highlighted as the fastest growing, large format can in...

Diet IRN-BRU changes to IRN-BRU SUGAR FREE

In January 2011 Diet IRN-BRU changed its name to IRN-BRU SUGAR FREE and has been back on TV for the first time in 5...

Premium products add sparkle to soft drink sales – Comment from The Wholesale Manager

The wholesale channel continues to be a massively important channel for soft drinks, with these products now a major part of consumers’ everyday lives....

Makro agree national listing for Playboy Energy Drink.

Playboy Energy Drink has arrived in the UK and has recently agreed a national listing with Makro. Over the coming weeks the new Energy...

Relaxed drinks profits with Marley’s Mellow Mood

The coolest brand in Britain’s cash ‘n’ carries and wholesalers’ drinks sections in 2011? It’s got to be Marley’s Mellow Mood, a hip new...

Stella Artois steals the limelight as the brightest star this festive season

Stella Artois, first brewed in Leuven as a Christmas beer, is celebrating its festive heritage and pioneering sprit with a stunning new Christmas TV...

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DECEMBER DIGITAL EDITION – Staying calm amid the noise

Amid the Brexit noise, UK wholesaling remains calm, all set for a buoyant festive season. It’s to be expected. Many major British wholesalers began...

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