pladis introduces new Banoffee to the McVitie’s Digestives Slices range

pladis, the global snacking brand behind some of the UK’s most loved snacks, will be extending its popular McVitie’s Digestives Slices range to include...

Cooks&Co spices up its Chef’s range with Premium Mango Chutney

Fine food and ingredient specialist Cooks&Co has launched its first mango chutney, along with a host of tips on how to extend the popular...

Müllerlight Fruitopolis with 0% added sugar

Müller has reformulated its Müllerlight Fruitopolis range, so that it now includes 0% added sugar. Following the success of the dairy brand’s reformulated Müllerlight Greek...

Yeo’s – The Making of a trusted heritage brand

Not many would have imagined the company behind the Yeo's logo was once a little shop in China making soy sauce out of Zhangzhou,...

KETTLE® Chips New On Pack Promotion

A premium product for everyday indulgence, KETTLE® Chips single serve bags are a great way for retailers to up trade consumers at lunch time...

KP Snacks expands Big Hoops range with Spicy Chilli

KP Snacks is launching Big Hoops Spicy Chilli, capitalising on the growing trend of spicy flavours which now rank as the fourth most popular...

Rustlers targets new occasion with breakfast launch

Kepak Convenience Foods is introducing Rustlers, the UK’s topselling microwavable snack and chilled ready meal brand*1, to a new eating occasion with the launch...

Nurishment launches no added sugar Vanilla Orignial

Grace Foods UK is launching a no added sugar variant of vanilla-flavoured Nurishment Original, the UK’s No. 1 vitamin enriched milk drink*1. Nimal Amitirigala, GraceKennedy’s...

Rustlers targets new occasion with breakfast launch

Kepak Convenience Foods is introducing Rustlers, the UK’s top-selling microwavable snack and chilled ready meal brand*1, to a new eating occasion with the launch...

New McVitie’s campaign aims for the heart

McVitie’s, the Pladis-owned biscuit Masterbrand, is back on UK TV from Friday, March 9th, with “Sweeter Together,” a new £9.7 million integrated campaign including cinema,...

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MARCH / APRIL DIGITAL EDITION – Spring at last Tesco-Booker deal:...

Welcome to the March-April Wholesale Manager. As winter finally changes to spring, the tectonic plates continue shifting in UK wholesaling. The City has hailed...

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