Calling all cereal daters!

Kellogg’s has teamed up with ITV’s Love Island for an on-pack promotion on its top selling brands Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut. The...

KP Nuts expands with two new products

KP Nuts, the UK’s favourite and best-selling nuts brand, is launching brand new KP Sweet Chilli Cashews and KP Sharing Nuts Mixes. Tapping into the...

Kikkoman introduces Ponzu Citrus Soy Sauce

Global soy sauce brand, Kikkoman is taking one of the most popular condiments in Japan, Ponzu, and adding it to its famous naturally brewed...

New Maynards Bassetts promotion hits the high notes

Maynards Bassetts, the brand behind the UK’s bestselling candy bag, is launching an exciting new onpack promotion across its range, offering over 1,000 prizes...

77% would spend more when tempted by the smell of a barbecue

Research by Bidfood has revealed that the aroma of a barbecue would attract more than three quarters of consumers (77%) to eat at a...

Philadelphia helps consumers to savour the moment with new design

The UK’s number one soft white cheese brand, Philadelphia, is wrapping up its product offering with a fresh new packaging design. The brand will see...

Rustlers targets new occasion with breakfast product launch

KEY STATS: • The breakfast occasion has seen significant growth in the last 12 months, growing at 47% year-on-year (Kantar Burgers & Hot Eat Sandwiches,...

Müller enters spreadable market

Müller, the UK’s seventh most picked FMCG brand, is set to boost the resurgent butter category with the launch of Müller Spreadable, its first...

pladis introduces new Banoffee to the McVitie’s Digestives Slices range

pladis, the global snacking brand behind some of the UK’s most loved snacks, will be extending its popular McVitie’s Digestives Slices range to include...

Cooks&Co spices up its Chef’s range with Premium Mango Chutney

Fine food and ingredient specialist Cooks&Co has launched its first mango chutney, along with a host of tips on how to extend the popular...

Read the latest issue

MAY / JUNE DIGITAL EDITION – Time for action Brakes...

Welcome to the May-June 2018 issue of Wholesale Manager. After the heartbreaking headlines about plastic in the sea it’s good to see the wholesale...

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