KP Snacks Launches Biggest Ever Cross Brand Promotion

KP Snacks, the UK’s 2nd largest branded snacks manufacturer, has launched its biggest ever cross-brand promotion.  The campaign offers shoppers the chance to win a...

Quaker Porridge to Go Bars Get Nutty with New Flavour

Quaker Porridge to Go introduces new flavour: Almond & Honey Alongside this, eight bar multipacks will be made available in two flavours: Golden...

Esto Es Flavour! Mccoy’s Muchos Back on TV with £1m Investment

Following huge success in 2019, KP Snacks announces a further £1M marketing push for McCoy’s Muchos, the feisty Mexican-inspired tortilla range. To continue momentum...

Cadbury Darkmilk starts 2020 with a bang with new buttons and block launches

Cadbury is building on an incredible first year for its new Darkmilk brand with two brand new launches at the start of 2020. The...

Mrs Elswood launches into the pickled vegetable category

Mrs Elswood is for the first time in its history launching Pickled Beetroot Wedges & Silver Skin Onions to expand its family of pickled...

Knorr Is Championing Plant-based Cooking with New Vegan Range

Knorr, the UK’s no.1 stock brand, is launching a brand-new vegan range to tap into the growing trend for flexitarian diets and to continue...

Permissibly indulgent ice cream sees scoops of success

Despite the increased spotlight on health, recent reports show we’re still an indulgent nation, with premium ice cream gaining a household penetration of 53.1%...

Maynards Bassetts Brings Added Benefits to Shoppers with New Superfruit Jellies

Maynards Bassetts, one of the UK’s favourite confectionery brands since 1842, is tapping into consumer desires for authenticity, higher real fruit content and added...

Dream Virgin Holidays up for Grabs as Kitkat’s Successful ‘Make a Break for It’...

KITKAT’s ‘Make a Break For It’ on-pack promotion is back and this year it’s set to be bigger and better than before.  This year KITKAT...

Starmix celebrates 25 years with largest ever on-pack promo’

Celebrating 25 years of Starmix, HARIBO has unveiled its largest ever on-pack promotion, which will give shoppers the opportunity to win a host of...

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FEBRUARY DIGITAL EDITION – Fast changing trends

Welcome to the February edition of Wholesale Manager, where keeping up with fast changing trends is the theme, after we learn that one of...

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