Mikado delivers intense flavours to the biscuit market

Mondelez International’s fastest growing biscuit brand, Mikado, will be bringing an elegant and intense new flavour to the market this January with the launch...

Brakes offers fast profit from slow cook

Brakes is offering a quick solution to slow-cooked food with its Slow Cooked Bone Marrow, taking away all the time intensive preparation and labour...

Maryland returns to TV screens in £1m marketing campaign from Burton’s Biscuit Company

Burton’s Biscuit Company is announcing a brand new advertising campaign for its iconic £50m* Maryland brand which will see the brand return to TV,...

Capitalise on New Year’s Resolutions From snacking and confectionery to baked goods, California Raisins...

Some 60% of UK consumers make New Year’s resolutions and an increasing number choosing "a healthy lifestyle" as their key goal. As 2018 begins,...

Is the Autumn TV line-up boosting your snack sales?

As the nights grow colder and the ‘Big Night In’ trend booms, retailers are preparing for an increased demand of snacks – and the...

Heinz Soup launches brand new TV ad

Kraft Heinz has kicked-off the Soup winter season with the first strand of an £8m media investment. The first £4m will be invested behind...

The English Provender Co. goes back to its roots with rebrand

The English Provender Co. has announced a full rebrand which will see a return to its homeland with traditional designs conjuring up images of...

Maynards Bassetts injects some fun into bagged candy with new range

Maynards Bassetts is bringing more lighthearted fun to the candy bags category with the launch of an exciting and cheeky new range - its...

Tangerine back on the big screen following success of TV advertising launch

Tangerine Confectionery, the creator of a wide range of muchloved retro confectionery, is bringing the Softies range back to screens this autumn as part...

Tic Tac adds a tropical twist to its Mixers range

Tic Tac – currently worth £25.2m – is adding a tropical twist to its popular flavourchanging Mixers range, Coconut to Pineapple. The new variant...

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JAN / FEB DIGITAL EDITION – A Wholesale new world Booker’s...

Welcome to the January-February Wholesale Manager. Where do you go next after Chairman of Bookers? For Richard Rose, the answer is non-exec Chairman of...

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