Kerrygold revamps advertising creative for stronger focus on taste

Kerrygold has extended the successful 2007 "Spread the Word" campaign into a second year with a new 20 second ad. The campaign which focused...

Whole Earth invests £1m to support pioneering brand

Pioneering brand Whole Earth will be supported this year with a £1million investment programme, designed to strengthen its position as a key player in...

Farmhouse Fare launches biggest ever summer range

Farmhouse Fare, UK market leader in the £80 million traditional puddings market, is launching its biggest ever range of summer puddings to help maintain...

Anchor Makes a Moo with new loyalty scheme

Anchor, The Free Range Butter Co, is launching a £5 million* on-pack rewards scheme called 'Make a Moo' which will increase penetration, drive loyalty...

Tempt customers with new Sneaky Snacks range

Sweet or savoury, there is something for every customer with Global Foods' launch of Sneaky Snacks. Offering retailers a variety of impulse buy opportunities,...

5-A-Day – plus turkey!

British Turkey is capitalising on the success of the Government's catchy fruit and veg campaign by urging consumers to eat 5-a-day plus turkey. An...

“The best thing since sliced bread? Sliced bread for women!” The Food Doctor prescribes...

Over recent years, bread has been demonised by the popularity of low-carb diets and fitness fads alike, with the common claim of bloating and...

Polish Specialities – The widest range of Polish food in the UK

Interest and demand for Polish food in the last 2 years has been enormous. Almost every grocery store has a range of Polish goods...

Swedish Glace Re-Launches

Swedish Glace, the non-dairy frozen dessert from Fayrefield Foods, has a striking new look, delicious improved tastes and an exciting new variety - just...

Swaledale Cheese – well worth the wait!

Fine food connoisseurs will be relieved to hear that the award-winning Swaledale Cheese will be back on the shelves this spring following a national...

Read the latest issue

NOVEMBER DIGITAL EDITION – A new century begins

Welcome to the November Wholesale Manager. This month sees the celebration of the centenary of the founding of the FWD, Britain’s food and drink...

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