Gillette brings cross portfolio innovation for 2018

Gillette, the UK’s number one shave brand is beginning 2018 with a bang introducing the largest creative overhaul of the range in more than...

Corsodyl media investment innovation for 2018 to continue throughout 2018

Famous for its hard-hitting advertising creatives, Corsodyl will continue its heavyweight media investment throughout 2018 with a spend of over £9m. This includes the...

Ariel launches new & improved 3in1 Pods and Cold Wash gel

Ariel, one of the leading laundry brands in market, has upgraded its range of liquid products - Ariel 3 in 1 Pods and Ariel...

Head & Shoulders extends its portfolio with first premium female collection

Head & Shoulders, the world’s number one shampoo brand, has extended its portfolio with the launch of its first ever premium line of shampoos...

ACE growth outpaces stain removal competitors

Nielsen Market Data shows that the global cleaning brand has achieved a 22% sales volume increase year-on-year*. Sales value has also increased by 24%, making...

Baby Spice’s baby products launch on Ocado

Award-winning eco-friendly family brand Kit & Kin has launched on Ocado, the world’s largest dedicated online supermarket. Co-founded by Spice Girl, TV and radio...

P&G hosts inaugural ShelfHelp forum

P&G has reaffirmed its commitment to the convenience and impulse channel by hosting its first ShelfHelp forum. The event brought together the company’s “ShelfHelpers”...

DryNites® to drive penetration and category value with pack renovation

DryNites®, part of the Kimberly-Clark company, is upgrading its packaging and product designs, optimising its portfolio and transforming the value delivered to consumers. The UK’s...

Cup sales, sleeve by sleeve

International Paper Foodservice Europe has launched a range of retail packs for paper hot beverage cups that will enable cash & carry operations and...

Zig-Zag strikes the right chord with NME and BFI partnership

Republic Technologies (UK) Ltd is set to partner with global media brand NME and the UK’s lead organisation for film, BFI, for a unique...

Read the latest issue

NOVEMBER DIGITAL EDITION – A new century begins

Welcome to the November Wholesale Manager. This month sees the celebration of the centenary of the founding of the FWD, Britain’s food and drink...

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