Yeo’s – The Making of a trusted heritage brand

Not many would have imagined the company behind the Yeo's logo was once a little shop in China making soy sauce out of Zhangzhou,...

KETTLE® Chips New On Pack Promotion

A premium product for everyday indulgence, KETTLE® Chips single serve bags are a great way for retailers to up trade consumers at lunch time...

KP Snacks expands Big Hoops range with Spicy Chilli

KP Snacks is launching Big Hoops Spicy Chilli, capitalising on the growing trend of spicy flavours which now rank as the fourth most popular...

Rustlers targets new occasion with breakfast launch

Kepak Convenience Foods is introducing Rustlers, the UK’s topselling microwavable snack and chilled ready meal brand*1, to a new eating occasion with the launch...

Nurishment launches no added sugar Vanilla Orignial

Grace Foods UK is launching a no added sugar variant of vanilla-flavoured Nurishment Original, the UK’s No. 1 vitamin enriched milk drink*1. Nimal Amitirigala, GraceKennedy’s...

Game, Set & Match for Mortimer’s Orchard

Westons Cider brand signs smashing new deal to become the Official Cider of British Tennis  Westons Cider has announced an exciting partnership between its On-Trade Mortimer’s...

Rustlers targets new occasion with breakfast launch

Kepak Convenience Foods is introducing Rustlers, the UK’s top-selling microwavable snack and chilled ready meal brand*1, to a new eating occasion with the launch...

New McVitie’s campaign aims for the heart

McVitie’s, the Pladis-owned biscuit Masterbrand, is back on UK TV from Friday, March 9th, with “Sweeter Together,” a new £9.7 million integrated campaign including cinema,...

Time’s Up for sexist craft beer marketing

The UK craft beer business is the latest industry to take a stand against sexism and discrimination. It may not be as headline grabbing...

Nurishment launches no added sugar vanilla Original

Grace Foods UK is launching a no added sugar variant of vanilla-flavoured Nurishment Original, the UK’s No. 1 vitamin enriched milk drink*1. Nimal Amitirigala, GraceKennedy’s...

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MARCH / APRIL DIGITAL EDITION – Spring at last Tesco-Booker deal:...

Welcome to the March-April Wholesale Manager. As winter finally changes to spring, the tectonic plates continue shifting in UK wholesaling. The City has hailed...

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