Pernod Ricard UK will be celebrating the 300th Anniversary of Martell Cognac this Christmas, with a range of premium gifting options that will help drive festive sales.
Having launched its ‘Tricentenaire’ campaign earlier this year, packaging across a new premium gifting range will continue to celebrate Martell’s provenance and heritage as the oldest of the great Cognac houses.
The range includes a wide selection of bespoke gifting solutions, with each pack design acknowledging the brand’s unique 300th Anniversary milestone, including:
Martell V.S. Tricentenaire Firework Giftbox
Smartly packaged to reflect the brand’s 300 year anniversary, this gift pack is ideal for loyal cognac drinkers this Christmas. Available now with an RRP of £26.25.
Martell Discovery Collection: 300 edition
Available at select off-trade outlets (Waitrose, Selfridges, and Booths), this discovery pack is beautifully presented and contains one 3cl bottle of Martell V.S., one 3cl bottle of Martell V.S.O.P. and one 5cl bottle of Martell X.O.. Available now with an RRP of £15.
The Martell Discovery Collection will continue to be available post- Christmas without the Christmas pack design in order to provide customers with the opportunity to sample the best of the Martell range throughout the year.
Vicky Hoey, Head of Marketing for Dark Spirits at Pernod Ricard UK, explains: “With over 40% of off-trade cognac sales happening in the twelve weeks leading up to Christmas, and with such a prestigious anniversary for Martell, we would strongly encourage retailers to buy into the Cognac opportunity this Christmas. It is an extremely important time for the category, with £1 in every £5 spent on Cognac happening in the four weeks leading up to Christmas; demonstrating that premium spirits are still a key choice of alcohol gifting during the festive period. “Naturally, with a great range of gifting options that celebrate such a unique milestone like Martell Tricentaire, we are expecting impressive results this Christmas, while our wider range represents a great opportunity for retailers to tempt customers to trade up during the season.
“Our range of gifting options also extends beyond the festive period, with Martell V.S.O.P. and V.S. 35cl bottles available in premium boxes throughout the year to provide shoppers with a solution for all types of celebrations.”