Available to order now, new CESAR® Puppy Chicken & Rice with Carrot Topping, contains no artificial colours, flavours or preservatives, is 100% complete and easily digestible – perfect for new puppies. The new 100g tray will have an RRP of 72p and will feature new CESAR® Puppy packaging which clearly differentiates from the adult range.
The CESAR® brand is a firm favourite for the UK’s canine population and continues to drive sales in the dog single serve segment, currently growing at 20.1%, with the popular tray format growing at 26.9% in the Grocery sector.
Dave Minton, Mars Petcare National Account Director for the Grocery sector commented: “This new line offers great sales opportunities for retailers: owners who feed a particular brand to their dog at puppy stage are likely to continue to purchase that brand throughout their dog’s life. Stocking new CESAR® Puppy alongside the bestselling CESAR® adult range will therefore build customer loyalty and boost sales overall.”
Puppy owners want the best for their new family members and this new addition to the CESAR® range means that Mars Petcare now offers healthy and tasty options for dogs at every life stage.
In order to capitalise on the sales opportunities this new line offers, retailers are advised to site new CESAR® Puppy with the puppy section in-store.
A total of £2m will be spent in support of the CESAR® Puppy launch, which will include TV advertising from July 2010, in-store and direct sampling.
Retailers are advised to pick up with their Mars Petcare Sales Representatives for more details.