Looking to leverage the membership of more than 2.5 million parents, Charmin has teamed up with Bounty, the UK’s favourite parenting club, to maximise exposure for its new family promotion. The leading family toilet tissue brand is searching for the family that deserves to be crowned the Charmin Family of the Year 2008 in an online campaign that will run on Bounty.com, the online channel of the parenting club. Bounty.com is the UK’s largest parenting website with more than one million visits every month and more than 18,000 posts a day on its forums. It also boasts the longest dwell time for any UK based female and parenting interest site.
The campaign celebrates families spending quality time together and will be inviting online nominations for families who share fun and active time together. Charmin will donate £1 per entry to the children’s charity Barnardo’s to help fund their work with children and their families across the UK.
Andrew Thomas, ebusiness Director at Bounty, said, “As the leading online portal for brands wanting to reach the family demographic in the UK, we are pleased Charmin has chosen Bounty to support this important campaign.”
Charmin Brand Manager Traci Baxter said, “We are confident that Bounty’s online credentials will ensure that the Charmin Family of the Year campaign will deliver high levels of consumer engagement.”