Timeless chocolate brand, Elizabeth Shaw, has announced its first marketing campaign ‘Thoughtful Gestures’ since the brand was bought by Colian Holding SA in March 2016.
In a world where everything is moving so fast, there is often no time to think about anyone else and the campaign aims to encourage thoughtfulness and demonstrate how even the smallest gestures of kindness can make the biggest difference to someone’s day.
The press campaign was launched when the clocks went back on the 30th October 2016 and Elizabeth Shaw asked people to use the extra hour to show appreciation to someone else. A Woman’s Own promotion will encouraged people to share their thoughtful stories on the Elizabeth Shaw Facebook page, which is supported with a fully integrated social media campaign activated by Spider PR.
In conjunction with the promotion, press print ads featured across women’s lifestyle and foodie titles. The creative, along with media planned and booked by Home, features thoughtful stories showcasing small gestures friends or family members have made. The stories feature a grandmother buying her grandson a rocking horse with money set aside for a vacuum cleaner and a best friend providing support through a heart break. The stories are elegantly inscribed on slabs of chocolate.
Elizabeth Shaw also partner with Magic Radio as an official partner of Magic Radio’s – The Magic of Christmas – a starstudded concert held on 27th November 2016 at the London Palladium. In the four-week run-up to the event, as part of Angie Greaves show, which airs 2pm-5pm every weekday afternoon, listeners will be encouraged to nominate someone they want to thank for their thoughtful gestures on ‘Thoughtful Thursdays’. Angie will then gift the deserving winners with a hamper crammed full of Elizabeth Shaw chocolate.
Hayley Coggins, Marketing Manager for Elizabeth Shaw says, “We are really proud and excited for the launch of our integrated campaign – the first of many more to come! With Christmas fast approaching, we really wanted Elizabeth Shaw to own ‘thoughtfulness’ and to encourage giving the gift of chocolate for kind and considerate gestures, as chocolates speak louder than words.”