To celebrate the launch of Costa Coffee Ready-To-Drink, Coca-Cola gave way to Costa Coffee for three days on the iconic Piccadilly Lights, the first time Costa Coffee has appeared on the famous sign.
The creative ran for three days to kick-start a new marketing campaign for Costa Coffee Ready-To-Drink, the first jointly created product since Coca-Cola acquired Costa Coffee earlier this year. The creative is part of an integrated marketing campaign featuring OOH, digital, PR and sampling. It was followed by a ‘Costa Coffee Flavour Rooms’ pop-up at the old Truman Brewery.
Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners, said: “Coca-Cola has been an iconic fixture on the Piccadilly Lights for over 60 years and there’s nowhere better for us to celebrate our new relationship with Costa Coffee. We’re constantly innovating, and Costa Coffee Ready-To-Drink is the latest exciting example. We’re looking to disrupt and define the Ready-To-Drink coffee category and continue to provide more choice for coffee lovers to enjoy, whatever the occasion.”