Coca-Cola sees red

Coca-Cola GB has revealed new-look packs for Coca-Cola original taste and Coca-Cola zero sugar, unifying them with the iconic Coca-Cola red. The redesign is part of the ongoing strategy to encourage more people to try Coca-Cola zero sugar. Backed by a £5m marketing campaign, bottles and cans of both variants feature the iconic Coca-Cola red with a coloured band across the top of the bottle or can to denote the original taste or zero sugar. The bottles also feature coloured caps to differentiate between the original recipe and no sugar variants.