Coca-Cola to sponsor UEFA EURO 2020

UEFA and Coca-Cola have announced a deal that will see the beverage manufacturer become the official non-alcoholic beverage sponsor for UEFA EURO 2020, which is being staged across 12 countries. The deal gives the company the opportunity to showcase several brands, including sparkling beverages, sports drinks, water, ready-to-drink coffee and fruit-based drinks, with low, and sugar-free options. Coca-Cola has enjoyed a long and fruitful partnership with UEFA, having first signed up to sponsor UEFA European football’s premier national team tournament in 1988. UEFA EURO 2020 kicks off in Rome on 12 June.