Coca-Cola Great Britain (CCGB) kicked off its Premier League partnership on Friday 8th February with the launch of a new multi-million-pound campaign giving supporters a starring role and celebrating the power of football to bring people together.
The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier League the most diverse and exciting league in the world, but also everyday people – from the groundskeepers to the fans.
The campaign includes a 90 second advert bringing together real supporters from all 20 Premier League clubs, alongside Manchester United and England star Jesse Lingard, and former Premier League star and broadcast pundit Jermaine Jenas. The colourful ad highlights the nation’s passion for football, profiling unique characters to the soundtrack of Yazoo’s Only You.
The partnership between Coca-Cola and the Premier League will give football fans across the country the chance to get up close and personal with the Premier League Trophy as it tours the UK this March and April with the first Official Coca-Cola GB Trophy Tour.
Coca-Cola is also launching an onpack promotion, which will give one lucky supporter the chance to be their Club’s ‘12th player’. The ‘Be the 12th’ campaign will run across Coca-Cola original taste and zero sugar and Diet Coke. Running in-store from February, the promotion will give one lucky fan the chance of winning the ultimate fan experience – including a hospitality package, tickets to matches and more.
Throughout the campaign there will also be thousands of Premier League prizes to win such as matchday tickets, club shirts, FIFA games and more. This is Coca-Cola Great Britain’s first multi-brand sports sponsorship.
Building on its rich history and heritage in football, the sponsorship is launching with a Coca-Cola brand campaign in which Coca-Cola zero sugar takes centre stage and is the only product to feature in the Where Everyone Plays TVC. The new campaign also includes media partnerships with Talksport and Joe.co.uk which will run throughout the year.
Coca-Cola will also bring Where Everyone Plays to life through a continuation of its partnership with StreetGames, the charity which harnesses the power of sport to create positive change in the lives of disadvantaged young people right across the UK. Now in the tenth year of working together, CCGB will continue to work closely with StreetGames as part of its Premier League partnership.