C7 Brands, the leading drinks company, has announced the listing of its Coco Fuzion 100 range, the UK’s first all-natural carbonated coconut water, in Bestway Batleys Wholesale.
Coco Fuzion 100 is investing heavily into wholesale and the launch into the UK’s largest independent food and drink wholesaler demonstrates the brand’s aims of making coconut water accessible to all.
The range went into 25 depots on 8th January 2018 in both 6-packs of litres and 12-packs 250ml cans of the product.
With the brand already growing very rapidly in Ireland, Scandinavia and Spain, Coco Fuzion 100 has also secured listings in 2,700 UK stores, with retailers including Sainsbury’s, TK Maxx and WH Smith as well as over 3,500 Leisure outlets.
Coconut water is the fastest growing category in the US and UK ready-to-drink market, and global sales are to set to double from $2.7bn to $5.4bn by 2020.
CEO of C7 Brands Stephen Barton commented on the Bestway Batleys Wholesale launch, saying: “Since launching, the Coco Fuzion 100 brand has been growing rapidly in multiple territories and we are very excited to announce the launch of the range into Bestway Batleys cash and carry group.
“This collaboration with Bestway Batleys will complement our continued strategy for breaking into the wholesale sector, helping make coconut water accessible to all.”
Coco Fuzion 100’s 250ml cans of carbonated coconut water are an industry-first natural alternative to fizzy drinks. Available in Mango, Lime, Raspberry and original flavour, each can contains naturally occurring, highly-hydrating electrolytes, and has no added sugar or preservatives.
Also available in 330ml slim bottles that are perfect for the leisure and fitness wholesale market, Coco Fuzion 100 is naturally isotonic meaning it is absorbed by the body more quickly than water, quenching thirst and providing energy. In fact, just one 250ml can provides the same hydration as a litre of water. Coco Fuzion 100 contains five essential electrolytes that the body loses during exercise: Potassium, Sodium, Magnesium, Calcium and Chloride, providing proper cellular hydration. This offers various health benefits, including an increase in metabolism, proper muscle contraction, improved mental focus and physical performance.
Coco Fuzion 100 has also recently announced its partnership with rugby legend Chris Robshaw and boxing star Chris Eubank JR as brand ambassadors.
Coco Fuzion 100’s product range includes 250ml carbonated cans and 330ml still sports drinks in four great flavours: Natural, Raspberry, Lime and Mango. With an RRP of £1.39 for 250ml carbonated cans and £1.79 for the 330ml still sports drinks, the range is available from WH Smith, Amazon, TK Maxx, Central Convenience Stores, www.musclefood.com and independent retailers.
C7 Brands is one of the UK’s leading independent drinks companies, trading across six key territories including UK, Ireland and Scandinavia. C7 Brands has offices in London, Dublin and Copenhagen.
Coco Fuzion 100 is the UK’s first-ever all-natural carbonated coconut water and a natural isotonic drink. Bringing coconut water to a wider audience, Coco Fuzion 100’s 250ml cans are an industry first, while the 330ml slim bottles are perfect for leisure, sport and fitness.