Colourful New Look for Pepsi Max Flavours

Pepsi MAX® is elevating the flavoured cola sector with a colourful new packaging redesign across its much-loved flavours; Cherry, Raspberry and Ginger. The bold new Pepsi MAX® rebranded packaging is set to appeal to younger consumers with the quirky new design that brings the flavours to life, which will drive purchase intent and sales.

Pepsi MAX® prides itself on being a great tasting, quality cola which consumers love across the nation. This is evident as Pepsi MAX® flavours (Ginger, Cherry and Raspberry) make up 53% of the total flavoured cola segment[1], and Cherry is the number one flavoured cola in the category[2]. Pepsi MAX® Raspberry was also the number one soft drink launch in 2019[3].

The new packs will appear on TV in March to drive awareness amongst consumers. The rebrand will also have digital and in-store support. The Pepsi recycling message will also be included on the caps of Pepsi MAX® Raspberry, and on the back of packs for the remaining flavours, to ensure sustainability is at the front of shopper’s minds.

The new look of Pepsi MAX® will be part of our successful promotions deals, with 330ml cans at 2 for £1 cans, and 500ml bottles at 2 for £1.70, exclusively in the convenience channel.

[1] Nielsen Scantrack, Total Coverage, Value Share of Flavoured cola, MAT 25.01.2020

[2] Nielsen Scantrack, Total Coverage, Value, MAT 25.01.2020

[3] Based on Nielsen RMS Value Sales data, flavour extension, for the Total Soft Drinks Category (client defined) for the 52w/e period to 25.01.20 for the Total Coverage GB total retail market (Copyright @2019 Nielsen)