Gum disease is a major cause of tooth loss in the UK with more than one third of people spitting blood when they brush. Corsodyl, the UK’s leading gum care brand from GSK, is set to continue to help pharmacists tackle the nation’s gum disease through the final stages of its insight-led re-brand and a heavyweight media investment.
Research by GSK highlights that many shoppers aren’t actively addressing their oral health needs, despite being aware of them. With research suggesting shoppers often find it difficult to differentiate between the various products and packaging in the oral health aisle, the new design aims to attract shoppers’ attention at the fixture to help unlock growth in the gum care category.
Rolling out from March 2018, the new packaging design will feature across the Corsodyl Intensive Treatment Mouthwash range to align with Corsodyl daily, medicated mouthwashes and toothpaste, which saw its packaging change in 2017. The packs have changed to red, with new visual cues to help draw customers’ attention at the fixture and resonate with shoppers seeking to look after their gum health.
Hannah Eckstein, Corsodyl Senior Brand Manager at GSK, comments: “We are thrilled that 2018 will see the new pack design applied across our full Corsodyl range. The new look adds modern creativity to the bottle, whilst maintaining the recognisable bottle shape which is familiar to our consumers and the same efficacious formulas.
“Many people are still ignoring the early signs of gum disease and as one of the UK’s leading gum care brands it is our responsibility to help educate and encourage sufferers to take early action. We expect the new packaging to help drive this action and bring healthy gums to the forefront of the oral care regime for the UK.”
The pack change will be supported with a heavyweight media investment of over £1m on Corsodyl Treatment Mouthwash across 2018 which includes always-on digital display, social and video activations.