Create Summer your way With Bidvest Foodservice’s Create Summer campaign

There may still be a chill to the air, Bidvest Foodservice has unveiled its seasonal summer range.  Helping its customers to stay ahead of the curve and step into summer with innovative menus, the range has a wide selection of new items from both the Bidvest Foodservice Own Brand portfolio and popular branded items, which will enable customers to create summer, their way.

BBQ Grill

Using market research and insights as a base, the Bidvest Foodservice Create Summer range has everything hospitality and foodservice operators will need to develop their seasonal offering, bringing everything together under one banner.  From light breakfast options, fresh meats for BBQs and refreshing summer drinks, to snack items, delicious desserts, outdoor cooking equipment, crockery and glassware; it is an easy-to-shop solution – that is available both online and in printed brochures – for those looking for convenience and variety.

DessertsRange

Summer is a time which is associated with alfresco dining and for many operators this means utilising outdoor space for BBQ’s and expanding on their menu choices.  British consumers are becoming more adventurous and are looking for hotter, spicier flavoured meats[i].  The Bidvest Foodservice Farmstead brand caterers directly to this demand.  With over 300 fresh meat products available, all sourced for their quality, consistency and value; the range provides the perfect base to apply flavourful seasonings and serve with summer accompaniments.

Gail Bridgeman, Bidvest Foodservice Campaign and Activation Manager, comments on the Create Summer campaign: “Summertime is all about social meal occasions, whether that’s outdoor eating, afternoon tea, buffets, or sharing a dessert whilst enjoying summer events such as bank holidays, sporting events, or the Queen’s birthday, there are a number of different options for operators to consider.  The Create Summer range has been developed to help those in charge of purchasing to select the right items to suit their business’ needs, so whether you’re looking for menu inspiration, delicious recipes or innovative new ideas and products, we’re here to help our customers create summer their way.

Meat Free plate

“Summer brings a great opportunity to extend to an all-day dining menu, from breakfast items – which can be made using the recently re-launched Farmstead bacon range – to sharing boards, on-the-go quick bites and snacks, all tailored to meet consumer demand and their specific dietary needs.  With more consumers choosing vegetarian meals as part of a lifestyle choice, it is essential summer menus also cater for this demand.  Within the Create Summer range we have included everything from Quorn sausage patties, to spicy bean burgers, vegetarian chicken strips and sausage rolls, making it easy for operators to add a wide selection of meat-free options to their offering.

image001“To end the meal on a high, we’ve also ensured that the sweet selection is as vast as the savoury. This includes handmade French patisserie style desserts, such as our new coffee and chocolate delice or raspberry and almond tart.

“We are also pleased to introduce two new desserts to the Premium Selection range with an Individual Trifle Torte and a Tiramisu Teardrop. These are both modern takes on traditional, nostalgic desserts and come in individual thaw and serve formats for consistency and ease of portion and cost control for the customer. From speaking to our customers and using market insight we are launching some seasonal products which include a Baked Alaska, a Sherbet Lemon mousse square and a Raspberry and Gooseberry Fool. We hope these refreshing, flavour combinations will bring a touch of summer to our customers menus and help grow their summer sales.”

To celebrate the unveiling of Create Summer, Bidvest Foodservice if offering its customers competitive discounts across the range up until 27th May 2016.

The Create Summer range is available now, for more information please visit: www.bidvest.co.uk/createsummer.

[i] The Food People (Trends Book 2015/2016)