CRP Print & Packaging, one of Europe’s leading independent print and packaging groups, was delighted to win a gold European POPAI award for an outstanding designed merchandising unit in the temporary display for food category. The hanging display for newly launched Pringles Rice infusions provided the opportunity for the product to be merchandised in often unused areas in store where shelves and side panels of the shelving units meet.
“It is fantastic news for our display team at CRP. We pride ourselves on being extremely creative, whilst at the same time producing pos that meets both brand and retailer requirements, in addition to being easy to shop.” Said Dev Brahmachari, Sales & Marketing Director. “Our display team continue to demonstrate that the creation of imaginative designs allows our customer the most unique solutions for their brands.”
The product is merchandised horizontally and is shopped by simply pulling it out of its location.
The design gives the product great visibility, reinforces the brand and is extremely eye catching, ensuring Pringles achieve great standout in store. Several different versions of the same unit were produced and distributed successfully throughout Europe.
The POPAI European Awards competition is organised annually by Point Of Purchase Advertising International, the Association of Point Of Purchase industry. This year’s exhibition hosted 290 units from 13 countries which competed in 45 categories