CSM launch new Readi-Bake Rocky Road Mini Bites

Mini-Bites-plateBakery ingredient specialist, CSM United Kingdom, announce the launch of their new Readi-Bake Rocky Road Mini Bites to add to their existing and highly successful Mini Bite range, that includes light, oaty flapjack, rich, buttery shortbread and moist, chocolaty brownies.

New Rocky Road Mini Bites combine chunks of crunchy biscuit and fluffy marshmallow pieces in a rich, indulgent chocolaty base. As with all of the Readi-Bake range of Mini Bites all you have to do is thaw and serve. With no baking, no waste and simple stock control these mini bites are ideal for busy bakers, cafes, canteens and caterers seeking new profit opportunities that are quick and easy to prepare.

Appealing to both children and adults the mini bites category shows an annual market growth of 12%* by value and with 51%* of the UK population now buying into the mini bite category it is clear that there is profit potential in this developing category.

‘The success of the Readi-Bake Mini Bites range is fuelled by their ability to meet the diverse consumer demands for portion control that removes the guilt of indulgence purchasers; snack availability and food on the go; food sharing as a social activity and also the consumer demand for choice. Whilst multi-pack bags offer the added opportunity for ‘pick and mix’ sales or sales promotions such as, 6 for the price of 5, which will tempt customers.’ says Helen Sinclair, Lead Category Manager, bakery ingredient and bakery goods supplier, CSM United Kingdom.

‘The versatility of mini bites just adds to their success potential – from a delicious complement to a hot drink, sweet buffet item, as part of a dessert in an ice cream sundae and as a multipack snack item.’

Data source: Kantar Worldpanel (formerly TNS) 52we 24 Jan 2010

CSM (United Kingdom) Limited

Tel: 0800 783 4697

www.csmglobal.com/uk