Both products saw strong growth last year, with Dunkers leaping almost 9 per cent to almost £41.5 million** and Philadelphia Snack more than 12 per cent to £3.7 million**. Now, the brands’ environmental credentials are set to improve by reducing the amount of packaging they use, highlighting the Kraft Foods’ commitment to sustainability.
The changes will help retailers make the most of growing customer demand, with packaging waste the second most important environmental concern for consumers after climate change^.
Steve Mounty, director of convenience and distributive at Kraft Foods UK, said: “With customers more and more aware of the impact their choices make on the environment, we wanted to make sure they could still enjoy their favourite snacks without compromising on packaging waste.
“The 20 per cent reduction in packaging* is a huge change for both Philadelphia Snack and Dairylea Dunkers, and one that shows we’re committed to helping customers to shop sustainably. We hope it will make Philadelphia Snack and Dunkers stand out from other cheese snack brands, and bring even more consumers to the brands over the coming months.”
* Compared to previous range
** The Nielsen Company, Value MAT to w/e 22.01.11
^ Kraft Internal Data