Daniels Group has established a new division, The Whole-hearted Soup Company, to produce and market the 17-strong range of 250g and 1kg packs.
Nigel Parrott, Daniels Group Marketing Director, said the company was clearly focused on providing the foodservice sector with ‘the best quality soup at the most competitive price.”
Daniels Group’s credentials in soup are well established as owners of the market-leading New Covent Garden soup brand.
“The experience we have in producing the UK’s finest quality chilled soups has been of enormous benefit in enabling us to develop a fresh and frozen soup range that we know will set a new quality benchmark for soup in foodservice, offering customers a wide choice of variants in fresh or frozen,” said Parrott.
The new range of 17 soups comprises seven everyday soups, five gastro soups and five specials.
The ‘Everyday’ range includes household favourites such as Carrot and Coriander; Cream of Mushroom; Minestrone and Cream of Tomato. Gastro soups include Broccoli & Stilton; Parsnip and Wholegrain Mustard and seasonal variants. The Specials range includes Fish Provencal; Cauliflower Cheese and Thai Chicken. (For a full list of soups please refer to the end of the press release).
The soups will be made at a purpose-built, £8.5 million site in Grimsby, North Lincolnshire, where over 200 jobs are being created, including many in new product development.
“The initial reaction to our proposition has been extremely positive,” said Parrott. “There is a recognition that the soup we intend to produce will set a new quality standard at an affordable price, enabling foodservice outlets to develop soup into a major profit contributor.”
The Wholehearted Soup Company product range comprises the following:
Parsnip & Mustard, Butternut Squash, Lentil & Bacon, Pea & Mint, Broccoli & Stilton.
Fish Provencal, Cauliflower Cheese, Thai Chicken, Chicken & Vegetable, Pea & Ham.
Tel: 0113 2480770