Délifrance “flake-free” slices herald a grab-and-go revolution

Spinach-and-Ricotta-SliceWith two in three customers snacking on the go and a quarter choosing pies and pasties, leading French bakery manufacturer Délifrance UK introduces a flake-free revolution, making snacking even easier.

As lifestyles get busier, the economic downturn has favoured the popularity of pies and pasties as customers rediscover the value it offers. With sales forecast to increase by a further 2.2%, Délifrance’s unique butter puff pastry pioneers a new easier-to-eat slice.

Available in three flavours, the Cheese & Tomato, Spinach & Ricotta and Smoked Bacon & Cheese slices combine French bakery with popular flavours to give a revolutionary, hassle free snack with no compromise on taste – the perfect offering for three in four customers who consider taste the most important factor when choosing a snack.

Ready to bake from frozen in 30 minutes, giving caterers a cheaper alternative to pre-packed ranges, the individual slices come in packs of 70 and can be served hot as a quick winter warmer or cold for the festive Christmas buffet.

Cheese-and-Tomato-SliceLucy Pickersgill, Délifrance Channel Controller, said: “With the average Briton spending an hour a day travelling and 57% of adults saying ‘there are not enough hours in the day’ it’s not surprising our snacking society has grown in strength. By meeting consumer demand for premium, exceptional tasting products and cost effective catering solutions we think our flake-free slices will be loved by the ever-busy customer and caterer alike.

“Since supporting and serving caterers for almost 30 years in the UK, it’s Delifrance’s depth of experience and continual product development that has led to the launch of this, our most innovative grab-and-go convenience range.”

Along with all other Délifrance products, the flake-free slices are even more accessible to caterers through the widest ever national distribution to UK wholesalers.

For further information on the Cheese & Tomato, Spinach & Ricotta and Smoked Bacon & Cheese Slice or any other product in the Délifrance range, call 0116 257 1871 or log onto the new, easy-to-use website www.delifrance.co.uk.