Délifrance sweetens up the classic pastry

Vanilla-PlaitAs market reports show that chocolate and vanilla remain the most popular flavours among UK consumers, leading French bakery manufacturer, Délifrance UK, helps caterers to capitalise on these sweet simplicities.

With breakfast goods developing into an all day offering the indulgent Vanilla Plait offers a favourable twist to the traditional breakfast pastries, loved by all at any time of day as a grab and go breakfast, snack or sweet accompaniment to a coffee or hot drink.

With no artificial colours or flavours, the Danish style vanilla custard is the true essence of a treasured classic indulgence. Filled with vanilla crème and topped with sugar, the pre-glazed custard has 16 delicate layers of pastry and offers an indulgent addition to any café, restaurant or coffee shop cabinet.

20 minutes

Ready to bake from frozen in less than 20 minutes and also available in Chocolate and Maple & Pecan, the plaits are delivered in packs of 60, making it easier than ever to stock up the freezer and serve mouth-watering viennoiserie all day long.

Supporting and serving caterers for almost 30 years in the UK, Délifrance understands the importance of responding to market trends. Lucy Pickersgill, Délifrance Channel Controller, said: “With the growing popularity of grab and go eating, our 80 new product lines which boasts 33% viennoiserie, capitalises on the complementary coffee and sweet treat market and maximises the potential of an all day offering.

“As market reports suggest indulgence will continue to be the prime driver of growth in bakery snacks, our constantly evolving range of sweet pastries and viennoiserie guarantees our products encapsulate exactly what the consumer wants to eat and what the caterer wants to serve to maximise profits and interest.”

The Vanilla Plait is part of an extensive summer collection which is available nationally and also includes savouries and patisserie alongside a selection of added value sandwich pavés including the multicereal, poppy seed and muesli.  Following the collection’s successful launch, Délifrance is offering existing customers a complementary case of plaits – subject to terms and conditions – when they feedback on a previously bought case at marketing@delifrance.com.

For further information on the Vanilla Plait or any other product in the Délifrance range, call 0116 257 1871 or visit the new, easy-to-use website www.delifrance.co.uk.