Durex launches new pioneering Pleasure Ring which provides intense pleasure for longer making lovers heroes for the night

Durex is excited to announce the innovative new Durex Pleasure Ring, bringing this sex accessory into the mass market for the first time. The Pleasure Ring has been developed to encourage couples to consider more special sex occasions.

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The super stretchy transparent glossy ring has been designed to help maximise hardness for longer and deliver intense pleasure for longer for both partners.

Part of Durex’s premium range, the bold look and feel of the packaging, with a 3D holographic effect to hero the ring, will provide strong onshelf impact. The Pleasure Ring is available in a single pack (RRP £5.99) or a pack of two (RRP £9.99), and has been available in all major UK retailers since April.

The Durex Pleasure Ring launch is supported by a £600,000 media campaign, featuring an epic TV advert which encourages lovers to ‘Be Heroes for the Night’, also includes online support through YouTube and Facebook and a comprehensive PR campaign, as well as in-store promotion to drive awareness and purchase throughout 2016.

Olivia Walker, RB UK Category Manager explains, “We’re excited to be launching the Pleasure Ring to the market. It emphasises our credentials as a brand that’s about pleasure while staying true to our values in health and wellbeing. The product has been developed as a response to consumer demand. People are becoming more adventurous and open to trying new things meaning there’s an appetite for products that may previously have been niche or specialist.”

• Specially designed to maximise hardness for longer

• Helps to intensify pleasure for both partners

• Super stretchy and soft

• Designed to be used up to six times

• Store in a cool dry place away from direct sunlight and corrosive chemicals

• x1 Pleasure Ring pack RRP £5.99

• x2 Pleasure Ring pack RRP £9.99

The Durex Pleasure Ring is available from April 2016 from all major retailers, including Boots, Tesco, Asda, Superdrug, and Sainsbury’s.

* Durex Pleasure Ring survey, 2,000 UK adults aged 18-55, December 2015

www.rb.com

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