EHL Ingredients is spicing up the food ingredients sector with the launch of a 20-strong range of new herb and spice blends, rubs, marinades, coatings and seasonings. Grouped into six key categories, the new ingredient blends include four dry marinades, six specialty blends, three textured coaters, five everyday seasonings, a complete burger mix and a complete sausage mix.
Katherine Davis, new product development manager at EHL Ingredients, leading importer, blender and packer of food ingredients from around the world, has been working on the new range since her appointment in July 2014. Following rigorous trials, tests and tastings the 20 new blends are now available to the wholesale and cash and carry sector to supply to butchers, the foodservice sector and ready meals manufacturers.
The products offer a wide range of applications and can enhance the flavour of marinaded meats, ready meals, soups and sauces, curries, pie and pasty fillings and meat dishes. Speciality blends are a versatile ingredient addition to dry mix kits or for inclusion in burger and sausage formulations.
The dry marinades include Aromatic Oriental, Deep South Dixie BBQ, Spicy Spanish, Garlic and Lemon, and Italian-style tomato, black pepper and mixed herbs. They are easy to use and the versatility of the flavours allows them to be used with different proteins. Speciality blends consist of Berber spice, Mexican adobo, Sharma kebab mix, Creole, West Indian jerk and Za’tar seasonings – ideal for rubs on meat cuts or within chicken dishes, meatballs, burgers and stews. These are highly concentrated so offer economical benefits as only a small amount needs to be included in the recipes to make a big impact.
The textured coatings come in Southern fried, three herb and lemon, and crunchy curry flavours, enhancing the visual appeal of chicken, pork or fish portions, while providing distinctive flavours and textures.
Beef, fish, vegetable, chicken and all-purpose make up the everyday seasoning range, designed to enhance and provide a flavoursome background to any dish. The gourmet burger mix and premium pork sausage mix offer the complete herb, spice and breadcrumb blend that delivers on both flavour and texture.
EHL can supply these new blends under short lead times while collaborating with wholesalers to develop new own brand products and offering advice on new and existing formulations.
Tasneem Backhouse, Sales and Marketing Director at EHL Ingredients, says: “This represents the largest ever product launch from EHL and we are confident the new blends will be popular among our existing customer base and will also appeal to new depots looking for innovative, high quality spice blends from around the world.
“British consumers are always looking for the next big food trend and we decided on these twenty new blends to tap into the growing popularity of cuisines from the Tex Mex, Asian, Mediterranean, Caribbean Middle Eastern and African regions. It’s important for wholesalers to stay one step ahead and offer ingredients that customers will love and buy time and again and our new blends will be essential additions to many new international food products.
“Kath has brought her market knowledge and expertise in ingredient blending and delivered this strong range to add to our successful portfolio. We have always offered around 50 herb and spice blends but this will really strengthen our position in the marketplace as a reliable and reputable supplier of quality blends, rubs, marinades, coatings and seasonings. Now is an exciting time for EHL as we continue to expand our product range, invest in new team members and machinery and we are well on track to meet our 2014 sales targets.”
All blends are formulated on-site in EHL’s new product development kitchen using high quality ingredients from trusted suppliers around the globe.
EHL Ingredients can offer allergen-free and organic blends on request, can match or enhance existing blends and can collaborate with wholesalers, butchers and manufacturers on bespoke formulations for new products.
EHL’s new herb and spice blends are available direct to wholesalers, distributors and cash and carries across the UK. Its products are available in various quantities, dependent on requirements.
Tel: 0161 480 7902
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