Empire Bespoke Foods brings some magic to the soft drinks fixture, with Flying Cauldron – Butterscotch Beer!

Empire Bespoke Foods brings some magic to the soft drinks fixture, with Flying Cauldron – Butterscotch Beer! A magical refreshment for wizards and unrealised wizards alike, straight from the USA!

Empire Bespoke Foods is proud to launch a new addition to the range of Virgil’s Root Beer and Cream soda, with Flying Cauldron – Butterscotch Beer! Since 1374, Flying Cauldron has been making this magical brew for under aged wizards and witches, or those who are young at heart, at their fictional brewery pub in Hogsbreath, England. The recipe has changed little over the centuries. It has the perfect combination of spells and quality natural ingredients and continues to be prized for its creamy vanilla and butterscotch flavours. Flying Cauldron is micro-brewed, to preserve all the taste of each ingredient.

With soft drinks now the 3rd biggest footfall driver to convenience stores – having just overtaken bread for first time ever, retailers need to make sure they have a large offering to meet all shoppers’ needs and expectations. 56% of consumers globally would like to see more “craft” style non-alcoholic drinks…” which reflects the current UK shopper preference for personalised or hand-crafted products, over mass market. This “craft movement” especially appeals to the Millennial consumers.