“As category leaders we are aware of our responsibility to deliver incremental growth and profit opportunities by encouraging loyalists to spend more and by urging new consumers to savour the world foods’ experience with Enco,” says George Phillips, Enco Products Limited’s Commercial Director.
The company has concentrated on its core brands such as Encona Sauces and Nurishment, the UK’s number one nutritionally-enriched milk drink, to drive consumer demand.
Enco Products has broadened the appeal of Encona Sauces with the introduction of a host of exciting, new flavours from the Far East, Asia and the Americas. This is reflected in the new strapline – Encona Taste Explorers – which features prominently on pack.
The company has also extended Nurishment, the UK’s number one nutritionally enriched milk drink, by introducing a new PET format.
The new range, Nurishment Extra, is available in four delicious flavours – chocolate, strawberry, vanilla and banana – in 310ml re-sealable PET bottles, developed for drinking on the go.
Enriched with selected vitamins and minerals which deliver a nutritional boost, Nurishment Extra is targeted at consumers who lead busy, active lifestyles – on the move, at home or work.
Other NPD launches include a range of Grace branded microwavable porridges, rice mixes and teas, along with regular and chilli flavoured tomato ketchup, with new-look Tropical Rhythms and plantain chill chips to follow.