The UK’s number one hot peppers sauce* Encona is turning up the heat on the seasonings fixture with a major brand extension of fiery-flavours to complement the Encona chilli Sauces range.
The category-boosting NPD will broaden the use and appeal of the Encona brand by targeting scratch cooks looking to season home-made dishes with tongue-tingling flavours.
The dried seasoning range comprises of three distinctive variants – Hot Pepper, Jamaican Jerk and Chilli and Garlic – each adding the unique ‘Encona Kick’ to everyday meals.
Lisa Leung, Brand Manager for Encona says: “Encona is famous for its distinctive, fiery flavours and the seasonings are no exception. Much research has gone into the development of the spices to ensure the distinctive taste that consumers love is captured in each blend.
“Consumer trends show that there is growing demand for hotter flavours and scratch cooking is on the increase. The new Encona Seasonings will enable people to season their favourite dishes with hot and spicy flavours at a different point in the cooking process to our sauces.
“Encona already acts as a beacon brand on shelf. The really good news for retailers is that the seasonings will not only appeal to Encona loyalists, but will also appeal to a wider consumer group, resulting in greater profits for the category. The range performed exceptionally well in research, both with existing Encona purchasers and the growing number of consumers who want to spice up everyday meals.
“This is a sales-boosting brand extension that will deliver hot profits for retailers.”
The range comprises:
Encona Hot Pepper Seasoning – a hot blend of Habanero and Scotch Bonnet Chillies, salt and spices to capture the taste of Encona.
Encona Jamaican Jerk Seasoning – an authentic Jerk flavour seasoning made with a fiery blend of herbs and spices capturing a taste of the tropics.
Encona Chilli and Garlic Seasoning – a spicy dried blend of chilli, garlic and spices perfect for all meal occasions.
* UK Table Sauce Chilli/BBQ, MAT 52w/e 22nd June 2013
Tel: 01707 326 555