Featuring a delicious blend of African birds eye chillies, garlic, zesty lemon and spices, Peri Peri Sauce is the first African inspired flavour in the Encona Sauces range.
Encona Sauces’ Brand Manager Giuseppe Vullo says the Peri Peri variant will not only appeal to current Encona Sauces users but, due to existing consumer awareness of Peri Peri flavours, it will introduce new shoppers to the UK’s number one hot pepper sauces brand.*
“Peri Peri complements the existing Encona Sauces’ range perfectly and has performed extremely well in consumer taste tests. As you’d expect from Encona, it’s a typically fiery sauce yet full of flavour, incredibly versatile and is set to provide real inspiration for meal and snack times, indoors and outdoors, for what promises to be a great UK summer”.
The new variant has been backed by dedicated marketing support throughout 2012. The programme includes nationwide sampling in store and at chilli festivals, 6-sheet advertising, wide-ranging social media and PR support and a major presence at the UK’s leading food shows.
In addition, sauce fans have been able to redeem a free bottle of new Encona African Peri Peri Sauce via high profile national newspaper promotions. The 142ml/150g sauce retails for around £1.39 and has been available in outers of 6 since May onwards.
Encona Sauces is the UK’s number one hot pepper sauces brand, with annual sales of £6.5 million (source: IRI UK Chilli Sauces, Value Sales MAT 52 w/e 17/03/2012).
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