Estrella Damm, the beer of Barcelona, has unveiled a new, nationwide out of home advertising campaign to reinforce its premium quality, taste and cultural values ahead of the summer season. The campaign is set to appear on landmark banner sites across eight key cities throughout May and June – including the key Spring Bank Holiday period (27th May).
Designed by mixed media artist, Silja Goetz, the creative communicates the core Estrella Damm values of being a premium quality beer that has been brewed in the vibrant city of Barcelona using local Mediterranean ingredients since 1876. Centred around the new vintage-look Estrella Damm bottle, introduced to the UK in January, the advert delivers key Barcelona cultural cues, such as La Sagrada Familia, sunshine and local architecture, in a striking and contemporary illustrative style.
The advertisements are set to drive awareness among target consumers in cities including London, Manchester, Edinburgh, Birmingham and Bristol at premium sites that have been selected as millennial footfall hotspots in the run up to summer, such as Brick Lane, Deansgate and Temple Meads.
James Healey, UK Country Manager for Estrella Damm, said: “Estrella Damm continues to perform strongly in the UK, with the brand outperforming the world beer category, and we expect our upcoming out of home campaign to further propel the brand into the summer months.
“We know that lager drinkers seek out Estrella Damm as a premium beer, brewed using local Mediterranean ingredients and a manifestation of the modern vibrancy of Barcelona – so this is exactly what we wanted to bring to life in the campaign. We are confident that the striking copy and landmark sites secured for the campaign will ensure that Estrella Damm stands out during the summer kick-off and continues its strong growth in the UK.”