Ainsley Harriott, the creator of, and market leader in flavoured couscous and premium cup soup has joined Euro Food Brands’ portfolio alongside international brands illy, Reese’s, Barilla and Campbell’s soup. The Ainsley Harriott range has undergone a packaging revamp, emphasising the inclusions and flavour of the products while retaining its premium look. The new designs went on shelf in January. 2019 is going to be a high-profile year for Ainsley, with a new 10-part Caribbean-themed series on primetime TV and the launch of a new cookbook to accompany it.
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