Exciting new Argentinean Malbec brings Latin spirit to the UK

para-dosPara Dos, a new Argentinean brand, made its UK debut on the 1st June. The wine is the latest release from specialist wine developers CellarVino. The concept behind the pioneering wine is designed around the Latin ethos to share with friends and lovers, hence the literal translation of Para Dos – ‘For Two’.

Hailing from the Mendoza region in Argentina, the highest wine growing altitudes coupled with a rich fertile soils, have created a Malbec of the highest calibre. The Para Dos winemaker Carlos Rodriguez has taken special care in producing a wine with a complex nose with bouquet of black cherries and blackberries combined with sweet vanilla spice and nutty aromas. The flavour is further enhanced by ripe tannins giving a soft and young character.

After months of sourcing, Marketing Director of CellarVino, Davinder Shergill, identified the perfect wine during a trip to Argentina in 2008.

“We were really excited about the quality of the wine and wanted to create a brand to capture the essence of the wine. Inspiration was abundant in Argentina; the culture really exploded with passion for sharing with friends or lovers. We learnt Malbec is predominantly drunk at family and friend mealtimes in Argentina and the whole idea of sharing a bottle inspired my team to create the Para Dos brand.”

Para Dos initial concepts soon developed into an artistic design in cooperating natural floral patterns in gold foil making a striking impact. To keep in line with CellarVino’s environmentally friendly policies, the use of a new exclusive recycled pulp paper gives the label an earthy feel. The product is available in screw cap format.

Peter Skuse, Pricing and Sourcing Manager of H.B. Clark said of the new wine:

‘We are really excited by this new development and feel it bridges the gap in our portfolio for a value Malbec which does not compromise on quality or presentation. The Argentinean wine category has been growing in the UK for many years but the wines have failed to capture any imagination. Para Dos brings an exciting new edge with a smart concept and contemporary design; it will be a huge success for our company.’

Para Dos is distributed by CellarVino and is available to wholesalers/retailers at an RRP of £4.99.

Visit www.cellarvino.com for further info.