Exciting revamp for HARIBO vegetarian varieties

Boasting a delicious mix of treats which are big on taste, texture and fun, HARIBO’s vegetarian range has become even more exciting with revamped colours and flavours for Jelly Beans and Funny Mix, as well as a new mini edition for Giant Strawbs.

Delivering more choice HARIBO’s vegetarian range has been updated to appeal to the growing number of consumers that follow a vegetarian diet.

Claire James, Trade Marketing Manager for HARIBO comments: “Vegetarian treats have been an important part of HARIBO’s portfolio for many years, so we are really excited to be able to strengthen this range further with new, exciting flavours and formats.”

HARIBO’s family favourites Jelly Beans, now feature new playful colours and juicy jelly flavours, including candy floss, marshmallow, popcorn, peach & passionfruit, raspberry and blackcurrant.

With its unique texture and fun shapes, HARIBO’s Funny Mix now boasts real fruit juice. An irresistible ice-cream shaped piece with pineapple and blackcurrant juice, has also been added to the mix.

Delivering a refreshing twist is the cola bottle, which now features a hint of lemon juice to recreate the iconic cola with a slice of lemon, while the strawberry sweet has become even more delicious with the addition of real strawberry juice.

Tastier, juicier and fruitier than ever before, HARIBO Funny Mix and HARIBO Jelly Beans are available in 180g bags £1 PMP.

Mini in size but still big in flavour, Giant Strawbs Gone Mini takes the unique chewy texture and long-lasting strawberry taste of this favourite treat and makes it even easier to enjoy with new, bite-sized pieces. Available in convenient portion controlled mini bags, 16g with an 16p RSP, Giant Strawbs Gone Mini is the perfect little treat this summer.

HARIBO’s vegetarian range, which offers a fabulous choice with familiar favourites, unique texture, tasty tang or fruity flavours, also includes HARIBO Giant Strawbs; HARIBO Rainbow Twists; HARIBO Rainbow Strips Z!NG; HARIBO Strawberry Spaghetti Z!NG; and HARIBO Rainbow Spaghetti Z!NG.

For further information on the HARIBO range, please visit the website: https://www.haribo.com/.