Lancashire-based Farmhouse Fare, the market leader in the £80 million traditional puddings market, is broadening its appeal beyond family desserts with the launch of its first ever range of twin packs. The new range of luxury 120g x 2 individual portion puddings marks the entry of the award-winning pudding producer into a category that accounts for two thirds of the £80 million traditional desserts market.
Farmhouse Fare Founder Helen Colley, voted Personality of the Year in the 2007 Food Manufacture Excellence Awards, says the new range is ideal for single people and couples who want to treat themselves, without over-indulging:
“The new range will strengthen our reputation as the producer of the finest handmade puddings in the UK and will introduce our puddings to a completely new market. Families have been enjoying our puddings for many years. Now couples and single people can enjoy puddings made in the traditional farmhouse way, inspired by family recipes that can be traced back to my great grandmother.”
Farmhouse Fare’s new twin-pack range includes 120g luxury sticky toffee pudding and sticky chocolate pudding, both of which are also available as organic variants.
Also included in the range are luxury sticky chocolate and orange pudding, sticky carrot cake pudding and luxury sticky banoffee toffee pudding.
The twin packs will be launched to meet the surge in demand for puddings in the winter months. Last winter Farmhouse Fare grew at twice the rate of the chilled desserts market, with sales increases of 19% compared to total market growth of 7% (source: TNS December 30 2007).
In addition to its twin pack range, Farmhouse Fare will be launching several new family-sized puddings including Bread and Butter (500g), Cherry and Chocolate Crumble (450g), Triple Chocolate Truffle Bread and Butter (500g) and Hot Jaffa Cake (500g).
Tel: 01200 453110