Leading independent soft drinks maker, The Feel Good Drinks Company, is this spring, launching brand new designs across its full range of successful Still & Sparkling Juice Drinks. The new packaging, which clearly communicates the 100% natural, quality ingredients in the drinks, will be available in the grocery channels from the end of this month.
Working with design agency Turner Duckworth, the company have created the new designs to be an evolution of their existing identity, building on what their consumers already know and love about the brand.
Whilst retaining a simple, colourful and premium look and feel to the overall design, the engaging and emotive brand name ‘Feel Good’ has been given increased focus. Additionally, unlike many other premium juice drinks, Feel Good Drinks do not add any sugar to their drinks and have up-weighted this messaging on-pack, as well as highlighting that each serving counts as 1 of your 5.
Loved by consumers and retailers alike, Feel Good Drinks are made simply of fruit and water and contain no artificial additives or nasties. The 375ml Glass and 400ml PET Still & Sparkling range offer six classic Feel Good flavours including Orange & Mango, Apple & Blueberry, Cloudy Lemon, Cranberry & Lime whilst their 750ml Gently Sparkling range also offers the popular White Grape & Peach and Raspberry & Passion fruit.
Dave Wallwork, Managing Director of the Feel Good Drinks Company, comments, ‘We spend a lot of time and effort creating delicious drinks that offer 100% natural refreshment with no additives and unlike many other ‘premium’ juice drinks, absolutely no added sugar, something which is so important to consumers. These new designs communicate all this good stuff in a way that is fresh, innovative and differentiated from anything else in the category.
Dave concluded: “We believe that our new packaging, will not only go down really well with all our existing Feel Good fans, but also attract lots of new consumers to try one of our Feel Good Drinks.”
Founded by three friends who had all worked together at Coca Cola; Dave Wallwork, Chris Wright and Steve Cooper created the company with the simple aim of making gorgeous tasting, healthy, soft drinks and to have fun while doing it.