Ferrero Expands Diwali Celebration with Trade Competition & Bespoke Diwali Kits

  • Following tremendous Diwali shopper marketing success last year, Ferrero will be offering bespoke Diwali kits for Your Perfect Members to order on yourperfectstore.co.uk while stocks last
  • This year, three lucky retailers who order the Diwali kits from yourperfectstoreoco.uk will be randomly selected to win a FSDU, complete with Ferrero Rocher stock worth £225
  • Ferrero’s award winning display units[1] were so impactful in-store last year, sales grew by +20.4% over the period[2]

02Ferrero is expanding its focus on Diwali again this year, launching for the first time bespoke kits including themed posters and shelf talkers, available to order on its trade hub www.yourperfectstore.co.uk. The kits will contain similar Christmas themed POS as well, to help support retailers during a busy time in the year. What’s more, three lucky retailers who order the kits will win a FSDU, complete with Ferrero Rocher stock, worth £225.

Levi Boorer, Customer Development Director at Ferrero, said: “We’ve placed a lot of focus on religious festivals – such as Diwali and Eid – for a number of years now. We invested in extensive research with 1,000 convenience operators back in 2016, which revealed that 71% of retailers at the time weren’t actively engaging around the occasion with their customers[3]. There’s been a real shift since then and our customers are increasingly activating to reap the sales potential, particularly for celebrating and entertaining confectionery.

“In 2016, 72% of retailers stated that they sell a lot of chocolate products during these key trading spikes1, so we went away and developed in-store display solutions to help retailers add some theatre in store – and they’ve proven a total success! Our Diwali displays went on to win an accolade at the POPAI Awards and Ferrero Rocher grew in value sales over the period by +20.4%[4].

“We’re excited to be able to expand our support to smaller format stores with our bespoke Diwali kits this year; and of course there’s the added prize draw for the award winning FSDU and stock! We wish everyone the best of luck.”

Kits can be ordered from early September on WIGIG basis and retailers will be randomly selected as part of the prize draw. For further information on entering to win a mixed case and entering the festival prize draw, visit www.yourperfectstore.co.uk.