Ferrero will be investing £8.2m this Christmas while launching new products across its brands, including advent calendars and new boxed chocolate products.
Levi Boorer, Customer Development Director at Ferrero, comments: “Following a successful Christmas in 2016, it is important as a leading confectionery manufacturer, to offer retailers products and ranges that help them to cater for the different types of festive shopping needs. Whether it’s to gift, to share or simply to treat and enjoy with loved ones, we know shoppers love our products and that they are a staple at Christmas.”
Adult seasonal confectionery
Worth £119m, the Ferrero seasonal boxed offering, which includes Ferrero Rocher, Ferrero Collection, Raffaello and Thorntons, enjoyed double digit growth (+13.6%) last Christmas.
Ferrero Rocher has experienced five years of consecutive growth over the festive period (+3.8%) against the backdrop of a flat category. With a £4.1m investment across Ferrero Rocher and Raffaello, Ferrero Rocher will welcome a NEW TV creative in the lead up to Christmas, ‘Make Your Moments Golden’, engaging younger audiences and reminding people of the great tastes that come from the brand. Alongside this, Ferrero Rocher will receive a full support package including, VOD, digital, social and experiential, keeping the products front of mind during the key seasonal occasion.
Following a successful year experiencing a phenomenal +75% growth, Raffaello’s support will continue to focus on highlighting the sweet, smooth and nutty flavours of the product via TV, as well as encouraging additional trial through digital, social and sampling.
Ferrero Golden Gallery will feature two new flavours in time for Christmas with NEW Tenderly Biancoretti (white chocolate praline with a crunchy almond filling) and Delicious (smooth dark chocolate in a crispy shell) added to both the 206g and 389g boxes.
Thorntons will continue to ‘Pass the Love On’ with a £3m support plan across TV, VOD, social, press and in-store activations. Featuring a brand new creative, the ad will showcase Thorntons’ lovingly crafted range – perfect for showing appreciation to loved ones during the festive period.
Thorntons Continental experienced exceptional sales at Christmas 2016 leading to triple digit growth (+199%) and becoming the fastest growing boxed chocolate brand. Building on this success, Thorntons Continental will launch a premium Dark variant.
What’s in it for the Kids?
Adding to Ferrero’s seasonal NPD line up, Kinder, the fourth biggest confectionery brand in the UK, is launching a Kinder Chocolate Santa Letter (100g RRP £3.50). Consisting of two 100g (8 x 12.5g) Kinder Chocolate bars, an envelope, paper and stickers, each sent letter will be replied to by the Royal Mail, linking to one of the most magical moments of Christmas for kids.
Following sales of £2.3m, Kinder Joy will return this Christmas with new collectable winter eggs. Available in three colours and four different designs.
With the premium advent segment experiencing strong growth of +41%, there has been increased choice in chocolate and non-chocolate advents for both adults and children.
Kinder will introduce The Kinder Mix Advent Calendar (RRP £5), containing Kinder Chocolate Minis and Kinder Chocolate with Cereals Minis.
Thorntons will be adding to its existing licence for The Snowman™ with the introduction of The Snowman™ and The Snowdog Advent Calendar, containing milk chocolate with a 60g white chocolate Snowdog for Christmas Day.
In addition, Kinder is launching a social media campaign, inviting children to broaden their imagination and share their magical Christmas wishes and moments. One lucky family will win the chance to have their Christmas wishes come true, delivered to their door by Kinder.
Spreading the love this Christmas
Worth £50.8m and growing +55.8% in the past four years alone, more than five million households buy into Nutella every year. As families spend more time together during the festive period, purchases for the breakfast occasion grow in importance. This Christmas, Nutella will launch a dedicated £1.1m Christmas campaign featuring a new TV creative, festive snowman sleeves on its 400g, 750g and 1kg packs, and digital, social and experiential activations.
The activity follows tremendous success in other markets, such as Germany which experienced a +22% uplift in sales.
“2016 was one of the biggest Christmases ever. Falling on a Sunday there was a double peak in sales across the industry across Friday and Saturday and we foresee a similar trend this year with the big day on a Monday.
“By investing in heavyweight media campaigns and NPD, we believe we can provide retailers with the perfect gift this Christmas in the form of fantastic sales. We are really proud of our brands’ scale, and are committed to developing an all year round range that also caters for the explosion of special occasions during the festive season,” Boorer concludes.