Ferrero makes biggest ever investment in Tic Tac brand

Tic Tac is set to benefit from a heavy weight above-the-line campaign spanning TV and VOD, as part of Ferrero’s continued brand support. The major investment will support an exciting rebrand campaign, including new packaging across all formats and flavours from January. The exciting new look aims to improve visibility, appeal and relevance for shoppers.

Tic Tac Mint Rush[2]

  • Tic Tac will undergo a full rebrand this September, supported by a new heavyweight above-the-line campaign and a packaging refresh, to increase in-store visibility and relevance to shoppers
  • Two new exciting products launching in September:
    • Mint Rush
    • Two new limited edition ‘Winter Warmers’ flavours with winter themed pack
  • Rebrand will include new packaging across all formats and flavours in January 2017
  • Trade campaign to focus on core to educate retailers on range display
  • Worth £26.4m, Tic Tac is currently the 9th biggest brand in the sugar confectionery market

That’s not all; Tic Tac continues to drive innovation and unique products into the category and this September will introduce two new products; Mint Rush and Winter Warmers limited edition flavours. To ensure Tic Tac is unmissable in-store, there will be a host of bespoke POS suites available to order from www.ferrero-trade.com.

Tic Tac, a major brand in Ferrero’s portfolio, is currently worth £26.4m[1] and is the 9th biggest brand in sugar confectionery[2].

NEW Mint Rush

Mint Rush is launching following insight that 55% of sugar confectionery shoppers consume mint flavours[3]. The new variant consists of a unique combination of two intense pills; Smooth Mint and Fresh Rush. Available from October, the Smooth Mint offers a refreshing and clean flavour, whilst Fresh Rush ensures a long lasting wave of freshness.

NEW Winter Warmers  

Incorporating a twist on the core classics flavours, Winter Warmers, made up of Sweet Mint and Spicy Orange, aims to add a bit of seasonal excitement this winter. The special edition packs will be available to retailers from September and are set to drive incremental sales by recruiting new shoppers outside of the core Tic Tac range.

Levi Boorer, Customer Development Director at Ferrero, comments: “We know our target consumers have a great affinity with Tic Tac and this year, in true Ferrero style, we are making a heavyweight investment to support the brand ensuring Tic Tac is completely unmissable at every touchpoint.”

“In addition, Tic Tac has a great range of flavours that cater for multiple tastes and we’re excited to announce the launch of two new flavours that are sure to recruit new shoppers to the brand. As with all Ferrero products, we want to make sure retailers know how to stock Tic Tac and to make the most out of their Tic Tac sales, we recommend retailers treat newcomers as incremental SKUs to the core range.”

For further retailer information and advice please visit Ferrero’s trade website

www.ferrero-trade.com or call Ferrero UK Limited on +44 (0)1923 690 300.

The packaging refresh will be rolled out across all packs

Tic Tac Mint Rush will be available in October:

T1/18g – MRSP: £0.58

T100/49g – MRSP: £1.31

Tic Tac Winter Warmers will be available in September:

T200 – MRSP: £2.00

ABOUT FERRERO

Present in the UK since 1966, Ferrero is a leading family-owned global company. Ferrero is the fourth-largest player in the global confectionery market (FT, 2015) and its unique and iconic brands are well-loved throughout the UK.  Ferrero’s brand portfolio includes: nutella; 400g is the UK’s No.1 selling spread SKU[4]; Ferrero Rocher, the UK’s no.2 classic boxed chocolate brand[5]; tic tac, the no.5 pocket confectionery brand[6]; Kinder Surprise, the no.3 kids confectionery[7] brand; Kinder Bueno, a top 10 countline brand[8], and most recently Thorntons, Britain’s much-loved chocolate manufacturer and retailer.  The success of each brand is based on quality products which are carefully crafted and supported with significant investment, to deliver great tastes for customers and strong profits for retailers.

Ferrero’s multi-million pound acquisition of Thorntons in 2015 is part of its continued investment in the competitive UK market. The transaction brought together two highly complementary businesses that share the same passion for innovative brand growth, underpinned by a proud heritage with drive and culture built upon family foundations. Ferrero is committed to building a strong and sustainable company that will continue to surprise and delight consumers with high quality confectionery products and experiences.

[1] Nielsen YTD 09.04.16

[2] Nielsen MAT to 09.01.16, Top brands in sugar

[3] MMR Research Worldwide Ltd, Tic Tac Range Review, June 2013

[4] Nielsen Scantrack, Total Spreads, Total Coverage, MAT to 24.10.15 based on Value Sales

[5] Nielsen Scantrack, Classic Boxed Chocolate (Boxed excluding Twistwraps), Total Coverage, MAT to 24.10.15 based on Value Sales

[6] Nielsen, ScanTrack, Pocket Confectionery, Total Coverage, MAT to 24.10.15 based on Value Sales

[7] Nielsen Scantrack, Total Kids Confectionery, Total coverage, MAT to 24.10.15 based on Value Sales

[8] Nielsen, Chocolate Countlines, Total Coverage, MAT to 24.10.15 based on Value Sales (Ranked at number 8)

 

NO COMMENTS