Fibre One’s new hit singles

Fibre One, the weight management snack bar brand from General Mills, is releasing two of its best-selling, permissibly indulgent products in a single serve impulse format. The new 90- calorie Chocolate Fudge Brownie and Peanut Butter Popcorn Bar single bars promote the positive health outcomes of 30g of fibre a day and help retailers capitalise on shoppers seeking a tasty way to increase their fibre intake. The Fibre One portfolio offers 30% more fibre and 30% less fat than the average equivalent products. Chocolate Fudge Brownie has 5.1g of fibre per bar.