First ever Isuzu features new livery for Pedigree Wholesale

When leading UK pet and aquatic wholesaler Pedigree Wholesale recently decided to upgrade its 7.5 tonne rigid distribution fleet, the Nottingham-based company decided to specify the Isuzu marque as one of its vehicles in its fleet for the very first time.

Isuzu Pedigree Wholesale 1113 HiRes

A brand-new Isuzu Forward N75.190 7.5 tonne curtainsided-bodied rigid, fitted with the popular Easyshift semi-automated transmission and rear, tuck-away tail lift, has just gone into service for the company. It is now operating out of the company’s Northern depot in Leeds and is also the first of the company’s distribution vehicles to carry the newly designed, eye-catching Pedigree Wholesale corporate livery.

Following the decision to specify Isuzu for the first time, Pedigree Wholesale’s managing director Steve Brown said; “Within our distribution operation, we have a specific requirement for 7.5 tonne vehicles for those regional deliveries that require a smaller footprint of vehicle without sacrificing either payload or economy. After careful consideration, we felt that the Isuzu 7.5 tonner ticked all the right boxes for us concerning emissions, fuel economy, payload, whole life costs and reliability. We feel it will be an exciting and productive addition to our 27-strong vehicle fleet.”

The new Isuzu will work hard for its living, as Pedigree Wholesale anticipates that it will cover between 80,000 and 100,000kms per annum over a six-year working life. Currently the vehicle is delivering products to customers throughout North Wales, the North of England and right up to the Scottish Borders.

This latest addition to the Pedigree Wholesale fleet was supplied by local Isuzu dealer TIM Commercial Vehicle Services at Ilkeston and as Steve Brown says; “Throughout the acquisition programme, we found that Isuzu and its dealer were extremely easy to deal with and this really did smooth the integration of the debutant Isuzu into our fleet.”

Established over 40 years ago and now operating through five depots, Pedigree Wholesale is one of the UK’s leading suppliers of pet and aquatic products into the independent pet and aquatic trade, supplying over 10,000 products from leading brands around the world.

“Sporting the new Pedigree Wholesale livery, the first Isuzu in its fleet really does stand out well. It will certainly help to reinforce the company’s market presence out on the UK roads. With an intensive distribution-cycle planned over its working life, the proven attributes of the Isuzu 7.5 tonner will certainly come into their own and give the company the level of performance and reliability that it’s looking for from such a vehicle,” said Keith Child, marketing director, Isuzu Truck UK.

Full details of the current Isuzu Truck range can be viewed and downloaded from the company’s website on www.isuzutruck.co.uk

Isuzu – A global strength

Established almost a century ago Isuzu Motors Limited Japan is a world leading truck manufacturer. IML produces around 400 000 light to medium weight commercial vehicles, every year and its products are sold in a vast majority of countries throughout the world. The company is also a world-leader in diesel engine technology and manufactures around 1.5 million engines every year.

Isuzu Truck (UK) Limited was formed in 1996 and is a wholly-owned subsidiary of Isuzu Motors Limited Japan. ITUK is a dedicated truck marketing and sales operation. ITUK currently directly employs 51 people and has just over 60 dealers in its strategically located, nationwide network. All Isuzu truck products sold by ITUK are covered by a 3-year unlimited mileage warranty and backed by the company’s industry-unique, award-winning, customer service programme CARE (Customer facing, Always listening, Reliable and trustworthy, Efficient and friendly).

For further press information, copies of previous press releases, alternative photography etc, please contact:

Keith Child, Marketing Director – Isuzu Truck (UK) Ltd

Tel: 01707 282930. Fax: 01707 282931. Email: keith.child@isuzutruck.co.uk