#FLAMINTASTY, the regional campaign to promote Rustlers great flame-grilled taste, has captured people’s imagination.
Key activities included student and shopping centre sampling, money-off couponing, SMS mobile phone messaging, radio advertising and social media.
“In addition to improving people’s perception, #FLAMINTASTY has heightened awareness, increased frequency of purchase and household penetration and boosted consumer spend on Rustlers,” says Adrian Lawlor, Kepak Convenience Foods Marketing and Business Development Director.
“This is the 14th year running that we’ve invested heavily in Rustlers. Learnings from #FLAMINTASTY will shape future marketing planning and activity for the £99 million* Rustlers brand, the fastest-growing brand in the UK’s £149 million* microsnacking category.”
* Kepak estimates, 52 w/e May 22nd 2016