Florette launches new Superfood Salad Bowl

Following the success of its Superfood salad bag product, market leading salad brand, Florette, has launched a new Superfood Side Salad Bowl, in response to increased demand for healthy and convenient salad solutions.

Additionally, the range is broadened further with a new smaller 80g bag to complement the existing 120g Superfood salad bag.

High in vitamin A, C K, folic acid and calcium, the Superfood Salad Bowl is a nutritious and versatile salad option, perfect for consumers who wish to maintain a healthy diet.

The Superfood Salad Bowl is a mix of baby kale, peppercress, baby chard, spinach, rocket and shredded beetroot with beetroot, ribbon carrot, red cabbage, a sachet of pumpkin seeds and a sachet of pomegranate dressing – making it an ideal accompaniment to a main meal, or as the basis of a healthy lunch.

Elsa Deshiere, Brand Manager at Florette comments: “Our Superfood Salad has been one of our most successful newer products, with consistently high demand since it launched three years ago.  It is particularly popular with consumers wanting a healthy and convenient salad option that can be used for a variety of meal occasions.

“Consumer insight has shown us that while consumers want to eat healthy, they lead busy lives, so the new Superfood Salad Bowl and 80g bag have been designed to meet this increased demand and take into account different lifestyles and usage of the product.”

Florette’s new Superfood Salad Bowl will be sold at a RSP of £2 and is available in Tesco. Florette’s 80g Superfood Salad bag will be sold at a RRP of £1 and will be available in Asda and Morrisons from January 2019.

For further information about Florette products and for recipe inspiration, visit www.florettesalad.co.uk.