Focusing on a world of flavours

Grace Foods UK, the UK’s leading supplier of Caribbean food and drink, is enabling retailers to take advantage of rising consumer demand for exciting new flavours from around the world.

GRACE_ALOE_REFRESH-WITH-LOGOThe company, which accounts for more than one third of all Caribbean food and drink sold in the UK*, boasts a broad range of products and ingredients to cook any Caribbean meal.

Market-leading brands including spicy sauces range Encona, nutritionally enriched milk drink Nurishment and the Grace and Dunn’s River branded food and drink ranges.

This year from August 18 – 25 the company once again boosted awareness of exotic flavours with its annual Caribbean Food Week.

Launched in 2012, Caribbean Food Week features activity such as nationwide sampling and promotions, advertising and social media campaigns and consumer competitions.

“This year’s Caribbean Food Week increased awareness and demand for Caribbean food and drink to new heights, says Nyree Chambers, Head of Marketing. “With more consumers than ever looking to sample exotic flavours, we urge retailers to stock up on Caribbean products to make the most of the surge in demand.”

Grace Foods is perfectly placed to meet the needs of consumers looking for authentic Caribbean flavours and taste experiences.

“We’re very proud of our expertise and unique heritage in the category and of our range of long-trusted, authentic food and drink brands,” says Nyree.

NPD is playing a major role in driving increased demand for Grace Foods’ products, with recent successes including Grace Aloe Refresh (500ml), the reduced sugar aloe drink merchandised on the main chilled soft drinks fixture and available in Original, Strawberry and Mango flavours.

“Tropical flavours are appealing to a wider range of consumers than ever, with many shoppers seeking new, exciting tastes. Grace Aloe Refresh appeals to a broad cross section of people, thanks to its refreshing taste, and presents the perfect opportunity for retailers to drive incremental profits.”

The company has also launched the first national TV advertising and programme sponsorship for Encona Sauces – a seven month campaign that will reach over 20 million people.

* IRI Afro-Caribbean Food and Drink Category, MAT 52 w/e 1st March 2014.

www.gracefoods.co.uk

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