7UP, the UK’s number one lemon and lime brand in impulse[1], is boosting its sugar free range with the launch of a brand new cherry flavour, which will be in stores from the 16th March. 7UP Free, which offers a great tasting, no sugar alternative to full sugar drinks, is driving the growth of the lemon and lime soft drinks segment, growing at +26%[2].
As cherry is one of the biggest flavours in carbonated soft drinks, worth £173m and growing at +4.4%[3], the launch of the new flavour directly supports consumer needs offering lemon & lime with a tasty twist of cherry. Early testing showed that out of 30 possible flavours, consumers felt 7UP Free Cherry would be their number one choice[4] and 74% of these would go out and buy the product[5], demonstrating a huge opportunity for retailers to drive their soft drink sales[6].
Phil Sanders, out of home commercial director at Britvic, comments ‘’We have a successful history of introducing winning new flavours to a number of our brands, such as the launch of Pepsi MAX® Raspberry. In this case, we have listened to consumers and are providing them with a flavour they love, so are confident this will be a popular addition to our 7UP Free range.”
The launch will be backed with significant investment across digital, OOH, media partnerships and a brand new 7UP Free TV ad from June 2020.
[1] Nielsen Scantrack, Total Impulse, Volume, 52we 25.01.20
[2] Nielsen, Total Coverage, Value sales % Chg, 52we 25.01.20
[3] Nielsen Scantrack, Total Coverage, Value, 52 Wks to w.e 25.01.20
[4] Mmr. CLT research, Oct 2018, GB
[5] Mmr, CLT research, 2019 UK
[6] UK Surf test Oct 2018, 30 flavours tested, n=1020
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