Froneri, the UK’s second-largest ice cream manufacturer, is continuing its mission to bring iconic and much-loved confectionary brands to the ice cream category with the launch of three new exciting products to help drive growth; Cadbury Boost and Cadbury Dairy Milk Daim indulgent sticks and Cadbury Double Decker Tub.
The three new SKUS from Froneri are all designed to offer a new experience of the iconic Cadbury brand. The Cadbury Boost and Cadbury Dairy Milk Daim ice creams sticks are completely new to the indulgent stick sector. They join the Cadbury stick range that is the fastest growing branded stick range in the category, delivering 50.4% growth[1]. The Cadbury Boost ice cream sticks are available now for £2.50 RRP for a pack of three at Asda and £3.20 for a pack of four in Iceland. The Cadbury Dairy Milk Daim ice cream sticks are available from the end of March in packs of 4 for £3.20 RRP in Sainsburys, they will also be available as a single stick for the impulse market from April at £1.80 per stick.
The Cadbury Double Decker tub is the latest offering from Froneri to its popular range of super premium tubs, where it will join Cadbury Crunchie, which launched last year, and Cadbury Flake and Creme Egg. Double Decker tubs are available now from Co-op, Sainsbury’s, Ocado and Asda, at £3.00 RRP (480ml), as well as at Nisa and other independent retailers. Cadbury super premium tubs are growing ahead of the sector at 11.8%, vs a sector which is declining at -10.4%[2], demonstrating the appeal of the range.
Froneri is making the additions to its popular Cadbury range which is enjoying ongoing success and continues to deliver strong growth and incremental sales. Cadbury is now the 5th biggest brand in ice cream and worth £50.2million in take home and impulse[3].
Charlotte Hambling, Head of UK Marketing at Froneri said: “The after-dinner occasion is really important to the ice cream category. We are confident that retailers can benefit from the opportunity to tap into the family market, with our new additions to the popular range of super premium tubs and the growing stick range.”
“Providing the perfect convenient dessert option for the family dinner occasion, we are confident that with the addition of the three new SKUs, the range will continue to drive significant growth in the category.”
[1] NIELSEN GB, SCANTRACK TAKE HOME, TOTAL COVERAGE, INDULGENT STICKS, 20WE 23.02.19, VALUE
[2] NIELSEN GB, SCANTRACK TAKE HOME, TOTAL COVERAGE, SUPER PREMIUM , 20WE 23.02.19, VALUE
[3] NIELSEN GB, SCANTRACK TAKE HOME & EAT NOW, TOTAL COVERAGE, , 52WE 23.02.19, VALUE
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