Fruittella launches into the natural jellies category

Perfetti Van Melle is capitalising on its strength in the fruit chew market in order to enter the jellies segment with its first ever bag range under its Fruittella brand. The new range was launched at the start of May and all of the products will be free from artificial flavours and colours in keeping with the Fruittella philosophy of ‘Flavours From Nature’.

The range comes in several different jelly shapes and forms and in a variety of juicy fruit flavours, which allows the consumer to find their favourite from the range.

Fruittella Jellies are available in two different pack formats; a 150g Bag, which is the ideal bag for family sharing and a 50g impulse bag. The sharing bag will be available in four different varieties; OneTwoThree, Children’s Farm, Happy Jellies and Sour Drinks. While the 50g impulse bag will come in two varieties: the fizzy Sour Drinks and an exclusive variety coming from the deep ocean, Sea Life!

Fruittella Jellies are ideal for all the family, because of their natural ingredients. Kids will enjoy them and parents can be sure they are buying high quality, fruity products.

CAMPAIGN

The Fruittella Jellies launch will be supported by a dedicated National TV Advertising Campaign, POS stand and a national sampling campaign.

David Leal, Brand Manager at Perfetti Van Melle, said: “Consumers appreciate Natural Flavours in our chewy products, and they will now have the opportunity to enjoy the great taste of Fruittella Natural Jellies at a really competitive price. Our research has shown that mums value the Fruittella brand ahead of other chewy brands and we aim to bring these values to the jellies market.”

Perfetti van Melle

Ladi Moradi

Tel: 01753 442 100

Email: ladi.moradi@uk.pvmgrp.com